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Viewing report
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Service Station Retailing in Spain 2010
Datamonitor, Nov 2010, Pages: 52
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Spain. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Spain.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
Spain’s service station network has been growing since 2006, with an increase of 81 sites in 2009, with 9,127 service stations at the start of 2010. Of the top five players, Shell (Disa) opened the most new sites in 2009, with a total of 26 new service stations in the market.
Shops are located at 74% of service stations in Spain. The number of service station shops has been increasing since 2006, and during 2009 there were 58 new shops. Repsol accounts for a third of all service station shops in the country.
There is a car wash facility at over half of all service stations in Spain, with the number of sites with a car wash increasing by 6.3% since 2005. Repsol has the highest number of sites with a car wash.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Spain?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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