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What Consumers Want: General Insurance, Life Insurance and Pensions in US 2010
Datamonitor, Dec 2010, Pages: 138
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope:
- The brief highlights the key findings of The FS Consumer Insight survey for the general and life insurance and pensions markets in the US
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
Price and a recommendation from a price comparison site are the two main motivations for most consumers seeking general insurance.67.3% of US consumers’ value trustworthiness from a GI provider, with another 63.2% seeking out an honest provider
The majority of pension products in the US are bought in the work place. 82.7% of US consumers bought their pension product from their employer.
Reasons to buy:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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