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Viewing report
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Green Consumer Attitudes - Automotive in the US
Datamonitor, Nov 2010, Pages: 39
Companies within the automotive industry are developing products and services to harness the opportunities presented by environmentally conscious consumers. Targeting and reaching these customers requires sophisticated intelligence that relates specifically to the automotive industry and includes breakdowns based on demographics, attitudes and behaviors
Scope
- An examination of how environmentally conscious US consumers are, and how this translates into green behaviours
- Detailed analysis of consumer perception about HEVs compared to conventional cars
- The key drivers and barriers to HEV uptake amongst US consumers
Highlights
- Public acceptance of hybrid/electric vehicles (HEVs) is high, but only among those with an income level of up to $100,000 per year
- Total cost of ownership will prove to be a key driver or barrier for HEV uptake
- The consumers most likely to consider buying an HEV are young middle-income earners with one or two household cars who show EV-compatible driving behavior
PurchaseReasons
- Obtain detailed demographic data of consumers who would consider buying a HEV
- Obtain detailed demographic data of consumers who would pay a premium of over 5% for HEVs
- Establish market penetration rates by 2011 and 2013
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