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What Consumers Want: General Insurance, Life Insurance and Pensions in Spain 2010
Datamonitor, Nov 2010, Pages: 138
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope:
- The brief highlights the key findings of The FS Consumer Insight survey for general insurance, life insurance & pensions markets.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
The broker/financial advisor channel is strong in Spain for consumers purchasing general insurance. 44% of consumers in Spain used this channel to purchase home insurance and 49% for buying car insurance.
Price is generally the strongest motivational factor for product choice among Spanish consumers. 32% of consumers are motivated by price when buying trauma insurance. 34% considered price when buying income protection insurance.
Pension holding in Spain is in line with the global average at 29%. Holding of pensions through an employer is lower in Spain than it is globally, however, private pension holding is considerably higher.
Reasons to buy:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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