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Soft Drinks - Scandinavia Industry Guide

Datamonitor, Nov 2010, Pages: 124


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The Soft Drinks - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks - Scandinavia Industry Guide industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

- Includes a five-year forecast of the industry

Highlights

The Scandinavian soft drinks market had a total market value of $5,841.8 million in 2009. Sweden was the fastest growing country with a CAGR of 1.9% over the 2005–09 period.

Within the soft drinks industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $2,824.5 million in 2009. This was followed by Denmark and Norway, with a value of $1,775 and $1,242.3 million, respectively.

Sweden is expected to lead the Soft Drinks in the scandinavia countries, with a value of $3,080.4 in 2014, followed by Denmark and Norway with expected values of $1,713 and $1,360.2 million respectively.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and smoothies. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.



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