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Service Station Retailing Database 2010: Turkey

Datamonitor, Sep 2010


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The Service Station Retailing Database: Turkey is essential for fuel retailing companies as well as suppliers to this sector. The database provides in-depth data on fuel sales, as well as forecourt shop, car wash and motorway network information for the sector as a whole and for each of the key players operating within it.

Scope:

- Pre-empt growth, acquisitions and areas of site rationalization by understanding the composition and history of the fuel retail network in Turkey.
- Benchmark your company against your peers by comparing network ownership, fuel throughput, shop coverage, car wash coverage and unmanned networks.
- Save time by accessing consistently sourced fuel retail data segmented into categories including market volumes and network analysis.

Highlights:

- In 2009, the Turkish service station retail network has expanded by 2.9% with site additions by players such as BP and Akpet.
- In 2009, the total fuel volume sales declined by 0.8%. The consumption of both gasoline and diesel fell despite a 6.5% and a 13.1% drop in gasoline and diesel prices, respectively.
- Petrol Ofisi is the market leader with the highest fuel volume share, followed by Shell and Opet in the second and third positions respectively.

Key questions answered:

- How are the fuel retail networks and market shares of the major players evolving in the Turkish retail market?
- Which companies are fast expanding their site networks and investing in non-fuel proposition and could thus pose significant threat in the future?
- How can new strategies be aligned with the changing market trends for fuel consumption, prices and car parc?



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