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Embedded Versus Bluetooth - Evaluating the Connectivity Options for Telematics

SBD, Jan 2011, Pages: 41


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Finding the best connectivity solution to support your telematics business model...

Many vehicle manufacturers are currently planning which connectivity solutions to adopt for their next generation infotainment and navigation platforms. This choice is complicated by two factors; infotainment and connected navigation services have very different data requirements and usage profiles compared to more traditional safety and security services, while advances in the telecommunications industry have led to an increasing number of viable connectivity solutions to choose from.

This report assists manufacturers and suppliers caught up in this ‘connectivity conundrum’ by identifying and analysing the potential solutions for enabling telematics connectivity where the intelligence is retained in the embedded vehicle system (smartphone integration is excluded). An overview of each solution is supplemented by the positives and negatives of each approach. Considering the strengths and weaknesses of each solution, the report concludes with a balanced perspective on which are the most suitable connectivity options for premium and volume vehicle manufacturers – some of which may be surprising.

This report will enable you to:
- Align your telematics services with an appropriate connectivity solution
- Avoid risks associated with brought-in connectivity and network operator restrictions
- Develop a flexible business model with flexible connectivity solutions
- Learn what factors are preventing widespread adoption of some connectivity solutions in the car


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