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Indian LT AC Brushless Alternator Market (10 -2,000 kVA)

Frost & Sullivan, Nov 2010, Pages: 48


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High Growth Potential for Indian LT AC Brushless Alternator Market

The Indian low tension (LT) alternating current (AC) brushless alternator market is a highly competitive and organized market. Due to chronic power shortages and rapid growth across several segments such as industries, infrastructure, as well as IT and ITES, this market is heavily dependent on the Indian diesel generator set market. Leading market participants are Emerson Group, Crompton Greaves Limited, and Cummins Generator Technologies, India. Other new entrants are Mecc Alte, Marathon Electric, and Sara Elgi. During the short and medium terms, the overall market is expected to witness a high growth rate. “The burgeoning industrial sector and peak power deficit at about 15 percent are expected to stoke demand for diesel generator set sales in India,” notes the analyst of this research service. “This will in turn uplift prospects for the LT AC brushless alternator market.”

New telecom towers are expected to be added in the next few years to accommodate the needs of 3G service deployment, and high investments in infrastructure and commercial sectors will create a new wave of demand for LT AC brushless alternators for diesel generator sets. Apart from telecom, generator set sales are poised for an upswing in the retail, industrial, manufacturing, real estate, and construction sectors due to the high demand-supply gap and growing need for power backup for higher loads. This trend will ensure higher demand for LT brushless alternator in the medium and long terms.

Although the prospects for the market look bright, there are some challenges restraining its progress. The primary raw materials used in LT AC brushless alternators are copper and steel. Currently, the prices of these materials at the London Metal Exchange (LME) are increasing gradually, with steel touching $320 per ton and copper reaching $7,204 per ton. Due to the fact that the LT AC brushless alternator price in a diesel generator set comprises only 18 to 20 percent of the total generator set cost and it is procured by original equipment manufacturers (OEMs), the overall profit margins are considerably low. “Almost all LT AC brushless alternators are supplied based on a long-term supply rate contract set among the alternator supplier and the end users such as engine manufacturers and generator set OEMs,” says the analyst. “For this reason, new entrants find it challenging to enter this market.” Product positioning and service strategies directed toward offering additional value-added services to OEMs and end users are the key success factors for the Indian LT AC brushless alternator market.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Equipment Type;

- 10-45 kVA
- 45.1-225 kVA
- 225.1-625 kVA
- 625.1-2,000 kV

This Frost & Sullivan research service titled Indian LT AC Brushless Alternator Market (10 - 2,000 kVA) provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants. The study includes market shares of key participants and future market projections. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: 10-45 kVA, 45.1-225 kVA, 225.1-625 kVA, and 625.1-2,000 kVA.


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