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Management Mistakes and Successes, 10th Edition
John Wiley and Sons Ltd, Oct 2010, Pages: 400
Robert Hartley’s Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.
New to this Edition
- New Part: Players in a Time of Economic Crisis.
- Numerous New Cases added:
Chapter 3 -- Procter & Gamble, An Old Strategy Disappoints
Chapter 7 -- Google: An Entrepreneurial Juggernaut
Chapter 8 -- Starbucks: A Paragon of Growth and Employee Benefits Faces Storm Clouds
Chapter 20 -- Merck's Vioxx: A Catastrophe and Other Problems.
Hallmark Features
- Casebook that focuses on mistakes, successes, and turnarounds in prominent business firms.
- Questions, Exercises, Research Questions encourage and stimulate student involvement.
Resources for Instructors
Instructor’s Manual
A fully revised Instructor's Manual is available with teaching notes for each chapter - as well as additional questions for student discussion
New Management Weekly Updates
Keep you and your students updated and informed on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom.
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