Iran Consumer Electronics Report Q1 2011
Business Monitor International, January 2011, Pages: 49
The Iran Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Iran's consumer electronics industry.
Iran’s consumer electronics devicesmarket, defined as the addressablemarket for computing devices, mobilehandsets and video, audio and gamingproducts, is forecast to be worth aroundUS$7,8bn in 2011. This is expected toincrease to US$9.5bn by 2015, drivenby growing popularity of LCD TV sets,notebook computers and other keyproduct groups, as well as ongoingexpansion of the retail sector.
Iran’s steadily increasing populationwill support private consumptiongrowth, while spending on consumer electronics will also be driven by new technologies and expandinginternet and mobile telecoms penetration. However, despite some government attempts to combat it,opportunities in the Iran market for both domestic and foreign vendors remain restricted by the huge sizeof the “grey” market, particularly for mobile handsets..
Computers
Computer hardware accounted foraround 46% of Iranian consumerelectronics spending in 2009. BMIprojects Iranian domestic marketcomputer sales (including notebooksand accessories) of US$3.6bn in 2011,up from US$3.5bn in 2009. Computerhardware compound annual growth rate(CAGR) for the 2011-2015 period isforecast at about 4%, with notebooksand netbooks accounting for about 50%of sales.
AV Devices
AV devices accounted for around 28%of Iranian consumer electronicsspending in 2009. Iran’s domestic AVdevice market is projected at US$2.5bnin 2011. The market is expected togrow at a CAGR of 4% during 2011-2015 to a value of US$3.0bn in 2014.
Mobile Handsets
Mobile handset sales accounted foraround 26% of Iranian consumerelectronics spending in 2009. Iranianmarket handset sales are expected togrow to US$2.3bn in 2015, as mobile subscriber penetration reaches 131%. However, the futuredevelopment of the 3G handset market looks uncertain following the withdrawal of Etisalat’s license toprovide mobile services in Iran. At present, there is no word from Iran’s authorities as to when thecountry’s other wireless operators might receive 3G licences."
Executive Summary
Computers
AV Devices
Mobile Handsets
SWOT Analysis
Iran Consumer Electronics Market SWOT
Iran Political SWOT
Iran Economic SWOT
Iran Business Environment SWOT
Market Overview
Computers
Table: Computers: Demand
AV
Table: AV: Demand
Mobile Handsets
Table: Mobile Handsets: Demand
Consumer Electronics Industry
Table: Iran Distributors For Leading Brands
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
Iran – Economic Activity
Competitive Landscape
Computer
Handsets
Table: Nokia Mobile Devices Volume
AV
Company Profiles
Maadiran Group
Iran Electronic Industries (IEI)
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources
- Maadiran Group
- Iran Electronic Industries (IEI)
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