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Mexico Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2011, Pages: 52
The Mexico Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Mexico's consumer electronics industry.
Mexico’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and AV products, is projected to be worth around US$11.1bn in 2011. In 2010 there wasa rebound in consumer electronics sales, lifted by spending associated with the FIFA World Cup.
The outlook for the Mexican consumer in 2011 remains mixed, with signs that Mexico’s export-ledrecovery may be faltering,as headline growth figures show further north of the border signs of weaknessover the coming months. Despite these challenges, BMI expects that consumer electronics demand togrow at a CAGR of 7.2% to US$14.7bn by 2015, led by demand for flat-screen TV sets, feature-richnotebooks and other key products, as well as product innovation and growing affordability.
ComputersComputer hardware accounted for around54% of Mexico’s consumer electronicsspending in 2009, with PC penetrationaround 20%. BMI forecasts Mexicancomputer hardware sales (includingnotebooks and accessories) of US$6.2bnin 2011, with after higher demand forcomputers helped to boost Mexican retailsales in 2010. Computer hardware CAGRfor the 2011-2015 period is forecast atabout 8.9%, driven by sales of notebooksand netbooks.
AVAV devices accounted for around 18% ofMexico’s consumer electronics spendingin 2009. Mexico’s domestic AV devicemarket is projected at around US$1.8bnin 2011. Sales of digital TV sets anddigital cameras are projected to drive AVspending growth at a projected CAGR of5.9% between 2011 and 2015.
Mobile HandsetsMobile handset sales accounted foraround 29% of Mexico’s consumerelectronics spending in 2009. Following arecovery in 2010, Mexico’s markethandset sales are expected to grow at aCAGR of 4.4% to US$3.6bn in 2015.Sales will be dominated by thereplacement market, with growingdemand for smartphones, PDAs and 3Ghandsets. In addition, nearly 40% ofMexican households do not currentlyhave a mobile phone connection, makingthis segment a good target market forvendors.'
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