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Peru Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2011, Pages: 42
The Peru Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Peru's consumer electronics industry.
Peru's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$2.0bn in 2011. Consumer spending on flat-screen TV sets, handsets, and other devices was on an upwards trajectory in 2010, after signs of a slowdown were evident in 2009.
BMI believes that the Peruvian market has robust growth potential. The implementation of digital TV broadcasting will drive demand for flat-screen TV sets, while expansion in rural areas should boost the mobile handset segment. The resilience of the Peruvian consumer throughout the downturn is one factor underlying our constructive view, and we see a strong case for Peruvian households to become increasingly affluent.
Computers
Computer hardware accounted for around 38% of Peru's consumer electronics spending in 2009, with PC penetration still below 20%. BMI forecasts Peru's PC sales (including notebooks and accessories) to approach US$1.1mn in 2015. The PC market surged in 2010, boosted by a fresh wave of corporate upgrades and continued strong netbook sales. One significant recent market driver was netbooks distributed by the OLPC programme.. Computer hardware CAGR for the 2011-2015 period is forecast at about 13%, driven by sales of notebooks.
AV Devices
AV devices accounted for around 41% of Peru's consumer electronics spending in 2009. Peru's domestic AV device market is projected at US$778mn in 2011. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of 10.2% between 2011 and 2015, as Peru prepares to transfer to digital broadcasting based on Brazil's SBTVD standard.
Mobile Handsets
Mobile handset sales accounted for around 21% of Peru's consumer electronics spending in 2009. Peru's market handset sales are expected to grow at a CAGR of 7.5% to US$548mn in 2015, as mobile subscriber penetration passes 90%. The introduction of a new operator should create further growth prospects for the market. Sales will be dominated by the low-tier segment, but there will be increasing demand for features such as MP3 players and cameras.
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