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Russia Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2011, Pages: 57
The Russia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Russia's consumer electronics industry.
Russia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is estimated at around US$18.4bn in 2011. Volume sales of mobile phones, PCs and premium TV sets rebounded strongly in 2010, and the consumer electronics market is expected to increase at a CAGR of around 14.3% to US$28.0bn by 2015. In 2010, Russian retailers such as M.video and Euroset reported a strong recovery in sales of consumer electronics devices, with the rebound trending upwards in the second half of the year. The planned rollout of digital TV broadcasting to 95% of Russian citizens by 2015 and investment in 3G and 4G mobile communications infrastructure will drive spending in the AV, mobile handset and notebook categories.
Computers
Computer hardware accounted for around 48% of Russian consumer electronics spending in 2009. The Russian computer hardware market is forecast to reach US$9.9bn in 2011, after contracting an estimated 26% in dollar terms in 2009. Computer hardware CAGR for the 2011- 2015 period is forecast at 11.0%, driven by rising PC penetration and sales of notebooks and netbooks. Rapid income growth and availability of household credit will sustain an upward trajectory of PC demand.
AV
AV devices accounted for around 25% of Russian consumer electronics spending in 2009. Russia's domestic AV device market is estimated at US$4.3bn in 2011. Demand for digital TV sets will drive a projected CAGR of 6.2% in 2011-2015, as Russia makes a gradual, region-based transition towards digital broadcasting. In October 2009, Russian President Dmitry Medvedev announced a target for every Russian citizen to have access to at least 24 digital TV channels by 2015.
Mobile Handsets
Mobile handset sales accounted for around 26% of Russian consumer electronics spending in 2009. Russia's market handset revenues are expected to grow at a CAGR of 5.4% to nearly US$5.4bn in 2015, as mobile subscriber penetration reaches 189%. Sales will be dominated by the replacement market, with growing demand for smartphones and 3G handsets. However foreign vendors will be concerned by apparent Russian government threats to ban foreign imports of handsets that do not have a Russian GPS system.
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