IPTV Global Forecast – 2010 to 2014 - Semiannual IPTV Global Forecast Report - Edition 2
Multimedia Research Group (MRG, Inc), December 2010, Pages: 129
The December 2010 IPTV Global Forecast – 2010 to 2014 is the latest revision of the earlier edition published by MRG, Inc. in June 2010. It incorporates the most recent information on current IPTV deployments around the world, as well a forecast for IPTV subscribers, service revenue, and system revenue from 2010 to 2014.
In total, this report breaks down the IPTV ecosystem into nine industry segments: DSL Subscribers, IPTV Subscribers, Access Systems, Video Headend Encoders, Video-on-Demand Server Software, Set-top Boxes, Middleware, Content Protection/Digital Rights Management (CP/DRM), and System Integration and Professional Services. In addition, this report splits the market into four regions around the world: Europe, Asia, North America and Rest of World, and also provides a global market summary. To do this, the report identifies over 875 Service Providers worldwide offering IPTV services. The number of companies has increased since the last report, since more Service Providers have launched services in the last 6 months or announced new trials. This data is frequently refreshed to ensure that duplicates are removed and that the most up-to-date numbers are used.
The new forecast indicates that the number of global IPTV subscribers will grow from 44 million at the end of 2010 to 111.5 million in 2014, a compound annual growth rate of 26%. (See Figure 1-1.)
As for service revenue as shown in Figure 1-2, the global IPTV market is US$17.8 billion in 2010 and is forecasted to grow to US$47.9 billion in 2014, a compound annual growth rate of 28%. By 2014, Europe and North America will generate a larger share of the global revenue, due to very low ARPUs in China and India, the fastest growing (and ultimately, the biggest markets) in Asia.
This report is part of the IPTV Tracking Service.
1 Executive Summary
2 Global Outlook for IPTV
2.1 Europe Leading the Way
2.1.1 Austria
2.1.2 Benelux Countries: Belgium, Luxembourg and the Netherlands
2.1.3 France Continues to Leads the World
2.1.4 Germany
2.1.5 Greece
2.1.6 Ireland
2.1.7 Italian IPTV Market Moving Toward Regional Networks/OTT
2.1.8 Portugal
2.1.9 Spain
2.1.10 Scandinavian Countries: Denmark, Norway, Sweden
2.1.11 Switzerland
2.1.12 U.K. A Tough Market for IPTV
2.1.13 Other Western European Countries
2.2 IPTV Showing Early Growth in Eastern Europe
2.2.1 Armenia
2.2.2 Bosnia and Herzegovina
2.2.3 Bulgaria
2.2.4 Croatia
2.2.5 Czech Republic
2.2.6 Estonia
2.2.7 Hungary
2.2.8 Latvia
2.2.9 Lithuania
2.2.10 Moldova
2.2.11 Montenegro
2.2.12 Poland
2.2.13 Romania
2.2.14 Serbia
2.2.15 Slovak
2.2.16 Slovenia
2.3 Momentum in Asia Shifting to China
2.3.1 Australia
2.3.2 China: Growing Quickly in Some Regions
2.3.3 IPTV Continues to Thrive in Hong Kong
2.3.4 IPTV Still Nascent in India
2.3.5 Japan's Growth Slowing
2.3.6 Korea Moving to Full Broadcast IPTV
2.3.7 New Zealand
2.3.8 Taiwan Continues Gains
2.3.9 Activities in Other Asian Countries
2.4 Verizon and AT&T Driving North American IPTV
2.4.1 Canadian Telcos Adopting IPTV
2.4.2 Large U.S. Incumbents Leading the Way
2.5 IPTV Emerging in the Rest of the World (ROW)
2.5.1 Algeria
2.5.2 Brazil
2.5.3 Chile
2.5.4 Columbia
2.5.5 Guam
2.5.6 Qatar
2.5.7 Russian Federation
2.5.8 Turkey
2.5.9 United Arab Emirates
2.5.10 Venezuela
2.5.11 Other ROW Service Providers Preparing to Launch
3 Global IPTV Market Forecast
3.1 Methodology
3.1.1 DSL Forecast
3.1.2 IPTV Subscribers and Revenue
3.1.3 Access System Revenue
3.1.4 Video Headend System Revenue
3.1.5 Video-on-Demand Server Software Revenue
3.1.6 Set-top Box Revenue
3.1.7 Middleware Software Revenue
3.1.8 Content Protection/Digital Rights Management Software Revenue
3.1.9 System Integration and Professional Services Revenue
3.2 Global Forecast Still Shows Continued Growth
3.2.1 Global DSL Forecast Shows Continued Increase
3.2.2 IPTV Subscriber Forecast Remains Firm
3.2.3 Global System Revenue Forecast
3.2.4 Global Access System Revenue Forecast
3.2.5 Global Set-top Box Revenue Forecast
3.2.6 Global IPTV Headend System Revenue Forecast
3.2.7 Global IP Video-on-Demand Revenue Forecast
3.2.8 Global IPTV Middleware Software Revenue Forecast
3.2.9 Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast
3.2.10 Global IPTV System Integration and Professional Services Revenue Forecast
3.3 IPTV Market Forecast for Europe
3.3.1 DSL Subscriber Forecast for Europe
3.3.2 IPTV Subscriber Forecast for Europe
3.3.3 IPTV System Revenue for Europe
3.4 IPTV Market Forecast for Asia
3.4.1 DSL Subscriber Forecast for Asia
3.4.2 IPTV Subscriber Forecast for Asia
3.4.3 IPTV System Revenue for Asia
3.5 IPTV Market Forecast for North America
3.5.1 DSL Subscriber Forecast for North America
3.5.2 IPTV Subscriber Forecast for North America
3.5.3 IPTV System Revenue for North America
3.6 IPTV Market Forecast for the Rest of the World (ROW)
3.6.1 DSL Subscriber Forecast for the Rest of the World
3.6.2 IPTV Subscriber Forecast for the Rest of the World
3.6.3 IPTV System Revenue for the Rest of the World
4 Opportunities, Risks and Recommendations
4.1 Opportunities
4.2 Risks
4.3 Recommendations
5 Index of Companies
Table of Figures
Figure 1-1: Global IPTV Subscriber Forecast
Figure 1-2: Global IPTV Service Revenue Forecast (US$)
Figure 1-3: Global IPTV System Revenue Forecast (US$)
Figure 3-1: Global DSL Subscriber Forecast
Figure 3-2: Global IPTV Subscriber Forecast
Figure 3-3: Global IPTV Service Revenue Forecast (US$)
Figure 3-4: Global IPTV System Revenue Forecast (US$)
Figure 3-5: Global IPTV Access System Revenue Forecast (US$)
Figure 3-6: Global Forecast for IPTV Set-top Box Revenue (US$)
Figure 3-7: Global Forecast for IPTV Set-top Boxes by Technology (US$)
Figure 3-8: Global IPTV Video Headend System Revenue (US$)
Figure 3-9: Global IPTV Video-on-Demand Server Revenue (US$)
Figure 3-10: Global IPTV Middleware Software Revenue Forecast (US$)
Figure 3-11: Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast (US$)
Figure 3-12: Global System Integration and Professional Services Revenue (US$)
Figure 3-13: DSL Subscriber Forecast for Europe
Figure 3-14: IPTV Subscriber Forecast for Europe
Figure 3-15: IPTV Subscription Revenue Forecast for Europe (US$)
Figure 3-16: IPTV System Revenue Forecast for Europe (US$)
Figure 3-17: DSL Subscriber Forecast for Asia
Figure 3-18: IPTV Subscriber Forecast for Asia
Figure 3-19: IPTV Subscription Revenue for Asia (US$)
Figure 3-20: IPTV System Revenue for Asia (US$)
Figure 3-21: DSL Subscriber Forecast for North America
Figure 3-22: IPTV Subscriber Forecast for North America
Figure 3-23: IPTV Subscription Revenue Forecast for North America (US$)
Figure 3-24: IPTV System Revenue for North America (US$)
Figure 3-25: DSL Subscriber Forecast for the Rest of the World
Figure 3-26: IPTV Subscriber Forecast for the Rest of the World
Figure 3-27: IPTV System Revenue for the Rest of the World (US$)
Table of Tables
Table 2-1: Count of Service Providers Used for this Report
Table 3-1: IPTV Service Subscriber Monthly Pricing Assumptions (US$)
Table 3-2: IPTV Access System Per-Port Pricing Assumptions (US$)
Table 3-3: IPTV Video System Per Encoder Pricing Assumptions (US$)
Table 3-4: Video-on-Demand Per Stream Pricing Assumptions (US$)
Table 3-5: Set-top Box Pricing Assumptions (US$)
Table 3-6: Set-top Boxes Per Home
Table 3-7: Middleware Software Pricing Assumptions (US$)
Table 3-8: CP/DRM Average Installation Cost Per Subscriber (US$)
Table 3-9: CP/DRM Average Subscription Cost Per IPTV Subscriber (US$)
Table 3-10: System Integration/Professional Services Rates
Table 3-11: Leading Service Providers Globally Based on Subscriber Numbers Forecasted for 2010 to 2014
Table 3-12: Global Service Provider IPTV System Spending: 2010-2014 (US$)
Table 3-13: Top 15 IPTV Service Providers in Europe — Forecasted for 2014
Table 3-14: Top 15 European Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$)
Table 3-15: Top 15 IPTV Service Providers in Asia — Forecasted for 2014
Table 3-16: Top 15 Asian Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$)
Table 3-17: Top 5 IPTV Service Providers in North America — Forecasted for 2014
Table 3-18: Top 5 North American Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$)
Table 4-1: U.S. Pay-TV Operators Using Tablets for Second Screen Devices
Table 4-2: IPTV Vendor Acquisitions for 2010
Global 2010 IPTV Subscribers & Revenue Surpass Expectations for Third Year
The new IPTV Global Forecast (December 2010) reveals that the number of global IPTV subscribers will grow from 44 million at the end of 2010 to 111.5 million in 2014, a compound annual growth rate of 26%. The forecast shows that Europe will be the regional leader, with 42% of the worldwide IPTV subscribers total in 2014, maintaining its lead mostly because of the sheer number of large Tier-1 Service Providers, and because of continued strong IPTV growth in some countries.
“Faster growth is mostly driven by proliferation of Triple-Play, improved DSL/Fiber Broadband capacity, accelerated install time, continued improvement in QoS/QoE, and additional premium HD content,” said Jose Alvear, MRG IPTV Analyst. “The Telco TV upgrades, all based on the globally standardized IP protocol technology, are continually improving while costs are dropping or remaining stable, allowing further investments by the Operators at an advanced rate.”
Overall, the service revenue forecast for the global IPTV market is US$17.8 billion in 2010 and is forecasted to grow to US$47.9 billion in 2014, a compound annual growth rate of 28%, a 1% CAGR increase since the last report. By 2014, Europe and North America will generate a larger share of the global revenue, due to very low ARPUs in Asia.
The global forecast for all six IPTV system segments (plus System Integration) required to support IPTV services grows from US$3.4 billion in 2010 to US$5.7 billion in 2014, yielding a compound annual growth rate of 13.5%, which is a 0.7% CAGR increase since the last report. The market for IPTV services and equipment will have ample opportunities as new IPTV services are rolled out, and as Service Providers grow and need additional software and systems.
- 2Wire
- 3PlayPlus
- Abu Dhabi Media Company
- Accedo Broadband
- ActiveVideo
- Adobe
- Advanced Digital Broadcast (ADB)
- Agama Technologies
- Agilent Technologies
- Aksh Optifibre
- Alcatel-Lucent
- Algeria Telecom
- Altibox
- Amino
- Anditel
- Android
- APEK
- Apple (iOS, iPad, iPhone App Store, iTunes, Mac)
- Arcor
- ARRIS
- Astro
- AT&T
- Avail-TVN
- BBC
- BeeSmart
- (Smart Com)
- Belgacom
- Bell Aliant
- Bell Canada
- Bewan Systems SA
- BH Telecom
- Bharat Sanchar Nigam Ltd. (BSNL)
- Bharti Airtel
- BigBand Networks
- Blackberry
- Bouygues Telecom
- Brasil Telecom
- Brightcove
- Broadcom
- BSkyB
- BT
- Cablevision
- Calix
- CANTV
- Carphone Warehouse
- CCTV
- CenturyLink
- CenturyTel
- (EMBARQ)
- Channel 4
- Channel Five
- China Digital TV
- China Mobile
- China Netcom
- China Telecom
- China Unicom
- Chunghwa Telecom
- Cisco Systems
- City Telecom
- Clearleap
- Comcast
- Compañia Paraguaya de Comunicaciones (Copaco)
- Completel-Darty
- Comstar-UTS
- Conklin-Intracom
- Consolidated Communications
- CoreOptics
- Corporación Nacional de Telecomunicaciones (CNT)
- Cox Communications
- Crnogorski Telekom
- CTV
- Dalsvyaz
- Deutsche Telekom (DT)
- Digicable
- DIRECTV
- DISH Network
- Dreampark
- DS2
- du
- Edgeware
- Elion
- EnterNet
- Episodic
- Ericsson
- Espial
- ESPN
- ETB
- Etisalat
- ExtendMedia
- Facebook
- FASTWEB
- First Pacific Holdings Ltd.
- Flickr
- Free
- Freesat
- Freeview
- FTTH Council
- Gigle Networks
- GoBackTV
- Goldstone Technologies
- Google (Google TV)
- GTA TeleGuam
- Guangdong Nortel Telecommunication Equipment
- Guangxi Telecom
- Guangzhou Digital Media Group
- GVT
- HanseNet
- Harmonic
- Hellas Online
- HomePlug Powerline Alliance
- Hong Kong Broadband Network Ltd.
- Huawei
- IEEE
- iiNet
- Iliad
- InCode
- Inspira Hotels
- Instituto Costarricensede Electricidad (ICE)
- Internode
- Intracom
- Invitel
- Iskon
- ITU
- ITV
- J:Com
- J.D. Power and Associates
- Jazztel
- JDSU
- KDDI
- KODIMA
- KPN
- KT
- Kurzemes Datocentres
- Kyivstar
- Latens
- Lattelecom
- LG Dacom
- Logosoft
- Lyse Energi
- M:tel
- Magnet Networks
- Magyar Telekom
- Mahanagar Telephone Nigam Ltd. (MTNL)
- Manitoba Telecom
- Marvell
- Megalan Network AD
- Microsoft (Windows, Xbox 360)
- Minerva Networks
- Mobistar
- Mobitel
- Moldtelecom
- Motorola
- (BitBand, SecureMedia)
- MTS Allstream
- Multimedia Polska
- myKP
- NBN Co.
- Netgem
- Netia
- Neuf Cegetel
- NextGenTel
- Nokia Siemens Networks
- Northpower
- North-West Telecom
- NTT
- NTT DoCoMo
- NTT Plala
- Occam Networks
- Ocilion Technologies
- Ofcom
- On Telecoms
- Ooyala
- Optima Telekom
- Orange France Telecom
- Orca Interactive
- Oregan Networks
- OTE
- P&T Luxembourg
- Pace France
- Pace Micro Technology
- Pakistan Telecommunication Company Limited (PTCL)
- PCCW
- Philippine Long Distance Telephone (PLDT)
- Picasa
- Pirelli Broadband
- Point Topic
- Portugal Telecom
- Prisa
- Project Canvas
- QTel
- Qwest
- Reliance Communications
- Reliance Digicom
- RGB Networks
- RipCode
- Romtelecom
- Rostelecom
- Rovi
- RTL
- Salten
- SARFT
- SaskTel
- Satellite Telecommunications Network (STN)
- Saudi Telecom
- SeaChange
- Sezmi
- SFR
- Shanghai Media Group
- Shanghai Telecom
- Sibirtelecom
- Singapore Telecommunications (SingTel)
- SK Broadband
- Skitter
- Sky
- Sky Italia
- Slovak Telekom
- Smart Digivision
- Smart Telecom
- Softbank Yahoo
- Sonaecom
- Sonera
- Sonic Solutions
- Spectrum Net AD
- Spotify
- Sri Lanka Telecom
- Stofa
- SureWest
- Swisscom
- Symbian
- T-2
- TalkTalk
- Tele2/Versatel
- Telecom Italia
- Telecom Liechtenstein
- Telecom Malaysia (TM)
- Telefonia DIALOG
- Telefónica
- Telefónica del Sur (Telsur)
- Telefónica O2
- Telekom Austria
- Telekom Malaysia
- Telekom Slovenije
- Telekom Srbija
- Telekomunikacja Polska (TPSA)
- Telenor
- TeliaSonera
- Telkom Indonesia (PT Telkom)
- Telstra
- TelstraClear
- TELUS
- TEO LT
- Teracom
- T-Hrvatski Telekom
- Tilgin
- TIME dotCom
- Time Warner Cable
- Tiscali
- Tiscali UK
- TransACT
- TRE-FOR Bredbånd
- True
- Türk Telecom
- TV Genius
- Tvinci
- Twitter
- UNE-EPM
- United Communications (Ucom)
- UPC
- UPC Ireland
- UTStarcom
- Vectra
- Velton Telecom
- Verimatrix
- Verismo Networks
- Verizon
- Vietnam Post and Telecommunications Group (VNPT)
- VimpelCom
- Virgin
- Virgin Media
- Vivacom
- VividLogic
- Vodafone
- Vodafone Germany
- Vodafone Italia
- Vodafone Portugal
- Volia
- Volny
- VUDU
- Wall Street Journal
- Walmart
- Widevine
- Wikipedia
- Win Multimedia
- Wind
- WIST
- Witbe
- Yahoo
- YouTube
- YouView
- (Project Canvas)
- YTL Communications
- ZTE
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