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Bahrain Consumer Electronics Report Q1 2011
Business Monitor International, Dec 2010, Pages: 43
Business Monitor International's Bahrain Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Bahrain's consumer electronics industry..
Bahrain’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, is forecast at US$451mn in 2011. This is expected to increase to US$568mn by 2015, driven by demand for feature-rich digital lifestyle products such as LCD TV sets, notebook computers and other key products, as well as the ongoing development of the electronics retail sector.
In 2010 consumer electronics demand made a recovery, after being hit in 2009 by rising unemployment, a decline in asset prices and a 10% contraction in Bahrain’s population. Low bank lending growth rates in H110 suggested that consumers had not yet gone back to their old ways. However product innovation, lower prices and greater vendor and channel sales flexibility will drive growth, along with a resumption of low single-digit population growth from 2011.
Computers Computer hardware accounted for around 48% of Bahraini consumer electronics spending in 2009. BMI forecasts Bahraini domestic market computer sales (including notebooks and accessories) of US$212mn in 2011, up from US$206mn in 2010. Computer hardware compound annual growth rate (CAGR) for the 2010- 2014 period is forecast at about 9%, led by notebooks and netbooks, which currently account for about 60% of sales.
Since 2009, Bahraini fixed and mobile telecoms operators have launched a series of services and promotions targeted at PC users.
Computers: Demand AV devices accounted for around 37% of Bahraini consumer electronics spending in 2009. The Bahraini addressable AV device market is forecast at US$165mn in 2011. The market is expected to grow at a CAGR of 3% during 2011-2015, driven largely by demand for LCD and plasma TV sets, to a value of US$184mn in 2015. In the current economic climate, Bahraini consumers are looking for highend features and performance at more affordable prices.
Mobile Handsets Mobile handset sales accounted for around 15% of Bahraini consumer electronics spending in 2009. Bahraini market handset revenues are expected to grow at a CAGR of 4% to US$88mn in 2015, as the launch of commercial services by STC helps stimulate competition in the mobile sector, despite penetration of more than 200%. There will be growing demand for smartphones and 3G handsets, with the increased rollout of 3G networks and the launch of BlackBerry services by Zain and new operator VIVA.'
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