|
|
 |
|
Viewing report
|
|
|
|
Morocco Autos Report Q1 2011
Business Monitor International, Jan 2011, Pages: 34
Business Monitor International's Morocco Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Morocco's automotive industry.
So far 2010 has been a mixed year for the Moroccan auto industry. The first quarter of the year saw sharp falls in the sales of both imported cars and locally-produced complete knocked down (CKD) models, down by 7% year on year (y-o-y) in total. The second quarter of 2010 then saw the market gain some traction, in the wake of Casablanca’s successful hosting of the 2010 Auto Expo, which boosted consumer interest in the purchase of new cars. Indeed, both May and June saw strong gains in passenger car sales yo- y, which led to some hope within the country that the stagnation in the Moroccan auto sector was coming to an end. Total H110 sales (imports + CKD) stood at 48,925 units, which was a drop of 2.49% yo- y, according to figures quoted by La Vie Eco in July 2010.
The most recent data from Morocco’s Association of Vehicle Importers (AIVAM) for August 2010 has shown that the operating environment for car companies remains tricky and that the short-term boost to sales provided by the Auto Expo – coupled with attractive financing deals tied in to the hosting of the motor show – has now faded. August sales of imported cars stood at 4,280, with locally-produced CKD sales standing at 1,951, for a total of 6,231 units. Monthly sales were also impacted by the fact that Ramadan fell mainly in August during 2010.
Cumulative new car sales for the first eight months of 2010 are down by 3.24%, at 62,377 units. Imported car sales make up nearly two-thirds of the total, with 41,440 units sold over the January-August period, with locally-produced cars making up 20,937 units.
Against this backdrop, we would caution that there are now clear downside risks to our current sales forecast of 113,337 units for 2010. The third quarter will likely continue to be difficult for the industry, as families budget for children returning to school. However, we are hopeful that the fourth quarter can show some improvement in the fortunes of Moroccan car producers and vendors. Dacia leading domestic sales in 2010
Dacia, a subsidiary of Renault, is currently the top-selling car manufacturer in Morocco. The company sold 12,043 locally-produced units over the first eight months of 2010 for a market share of 57.52% of all locally-produced cars sold in Morocco.
Following Dacia in terms of overall sales is parent company Renault, when imported and locallyproduced car sales figures are added together. Over the first eight months of 2010, Renault sold 4,569 imported cars and 6,402 locally-produced CKD units, for a total of 10,971 units sold.
In third place behind Dacia and Renault is fellow French manufacturer Peugeot, which leads the imported car sales market with 4,813 imported cars sold over the Jan-Aug 2010 period. However, its production capacity within Morocco is not as large as that of Renault, selling only 1,386 locally-produced CKD units, for a total of 6,199 units sold.
Looking solely at the imported car market, Peugeot and Renault are the market leaders, with market shares of 11.61% and 11.03% respectively. Both carmakers offer a good range of models for sale in the Moroccan market, which supports their overall market share. Focus on luxury cars
In Q410, BMI looks at the sales performance of luxury cars in Morocco year-to-date. An August 2010 report by La Vie Eco highlighted the opportunities in the luxury end of the Moroccan car market. Over the first seven months of 2010, 1,184 cars (costing more than MAD600,000) were sold in Morocco. This included over 100 cars costing in excess of MAD1mn and 23 cars costing more than MAD1.4mn, according to the report. All told, the 1,184 cars imported over the January-July 2010 period represented nearly 4% of the total imported car markets, which was a new record.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
