The 2011 Import and Export Market for Trade Advertising Material and Commercial Catalogs in Malaysia
ICON Group International, June 2010, Pages: 43
On the demand side, exporters and strategic planners focusing on trade advertising material and commercial catalogs in Malaysia face a number of questions. Which countries are supplying trade advertising material and commercial catalogs to Malaysia? How important is Malaysia compared to others in terms of the entire global and regional market? How much do the imports of trade advertising material and commercial catalogs vary from one country of origin to another in Malaysia? On the supply side, Malaysia also exports trade advertising material and commercial catalogs. Which countries receive the most exports from Malaysia? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for trade advertising material and commercial catalogs in Malaysia. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for trade advertising material and commercial catalogs for those countries serving Malaysia via exports, or supplying from Malaysia via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Malaysia fits into the world market for imported and exported trade advertising material and commercial catalogs. The total level of imports and exports on a worldwide basis, and those for Malaysia in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Malaysia is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Malaysia compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of trade advertising material and commercial catalogs, Chapter 3 goes into detail on imports, but for each major country of origin serving Malaysia. A “major” market is defined as a country where Malaysia represents a substantially large share of either imports or exports. For each major country exporting to Malaysia, one can thus observe how important Malaysia is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of trade advertising material and commercial catalogs originating from Malaysia, for each major country of destination. In doing so, one can discover the share that Malaysia has in each major market; this share value is often used as a measure of competitiveness for Malaysia. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of trade advertising material and commercial catalogs to and from Malaysia to and from all other major countries in the world. "Trade Advertising Material and Commercial Catalogs" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "trade advertising material and commercial catalogs" is 89286 .
1 INTRODUCTION AND METHODOLOGY
2 MALAYSIA AND THE WORLD MARKET
2.1 Imports in Malaysia in 2011
2.2 Exports from Malaysia in 2011
3 IMPORTS IN MALAYSIA
3.1 Asia
3.1.1 China
3.1.2 Hong Kong
3.1.3 India
3.1.4 Japan
3.1.5 Malaysia
3.1.6 Singapore
3.1.7 Taiwan
3.1.8 Thailand
3.2 Europe
3.2.1 Ireland
3.2.2 Sweden
3.2.3 the Netherlands
3.3 North America & the Caribbean
3.3.1 Canada
3.3.2 the United States
3.4 Oceana
3.4.1 Australia
4 EXPORTS FROM MALAYSIA
4.1 Asia
4.1.1 China
4.1.2 Hong Kong
4.1.3 Indonesia
4.1.4 Japan
4.1.5 Malaysia
4.1.6 Singapore
4.1.7 South Korea
4.1.8 Thailand
4.2 Europe
4.2.1 Sweden
4.3 Latin America
4.3.1 Argentina
4.3.2 Colombia
4.3.3 Mexico
4.4 North America & the Caribbean
4.4.1 Canada
4.5 Oceana
4.5.1 Australia
4.5.2 New Zealand
4.6 the Middle East
4.6.1 Saudi Arabia
4.6.2 Yemen
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group Ltd. User Agreement Provisions
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