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Bakery and Cereals Market in North America to 2014
Datamonitor, Jan 2011, Pages: 130
This databook provides key data and information on the bakery and cereals market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope of this research
- Contains data on : cakes and pastries, bread and rolls, cookies (sweet biscuits), crackers (savory biscuits), breakfast cereals and morning goods
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Research and analysis highlights
- The market for bakery and cereals in North America increased at a compound annual growth rate of 2.2% between 2004 and 2009.
- The bread and rolls category led the bakery and cereals market in North America, accounting for a share of 28.8%.
- The leading players in the North America bakery and cereals market are Kellogg Company, Kraft Foods, Inc. and General Mills, Inc.
Key reasons to purchase this research
- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in North America
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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