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Bakery and Cereals Market in Belgium to 2014 Product Image

Bakery and Cereals Market in Belgium to 2014

  • ID: 1524102
  • January 2011
  • Region: Belgium
  • 188 pages
  • Datamonitor

This databook provides key data and information on the bakery and cereals market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

- Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

Research and analysis highlights

- The market for bakery and cereals in Belgium increased at a compound annual growth rate of 2.4% between 2004 and 2009.
- The bread and rolls category led the bakery and cereals market in Belgium, accounting for a share of 62.1%.
- The leading players in the Belgian bakery and cereals market are United Biscuits Finance plc, Kraft Foods, Inc. and Kellogg Company.

Key reasons to purchase this research

- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Belgium
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements



Chapter 1 Executive Summary
Summary market level: bakery and cereals
Summary category level: bread and rolls
Summary category level: breakfast cereals
Summary category level: cakes and pastries
Summary category level: cookies (sweet biscuits)
Summary category level: crackers (savory biscuits)
Summary category level: morning goods

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Kraft Foods, Inc.
Kellogg Company

Chapter 5 Category Analysis: Bread and Rolls
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Breakfast Cereals
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Cakes and Pastries
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Cookies (Sweet Biscuits)
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Crackers (Savory Biscuits)
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capit

Chapter 10 Category Analysis: Morning Goods
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Country Comparison
Value
Volume
Market share

Chapter 12 New Product Development
Product launches over time
Recent product launches

Chapter 13 Macroeconomic Profile
Macroeconomic Indicators

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Belgium, bakery and cereals, value by category (€m), 2004-14
Figure 2: Belgium, bakery and cereals, category growth comparison, by value, 2004-14
Figure 3: Belgium, bakery and cereals, volume by category (kg, million), 2004-14
Figure 4: Belgium, bakery and cereals, category growth comparison, by volume, 2004-14
Figure 5: Belgium, bakery and cereals, company share by value (%), 2008-09
Figure 6: Belgium, bakery and cereals, distribution channels by value (%), 2008-09
Figure 7: Belgium, bread and rolls, value by segment (€m), 2004-14
Figure 8: Belgium, bread and rolls, category growth comparison, by value, 2004-14
Figure 9: Belgium, bread and rolls, volume by segment (kg, million), 2004-14
Figure 10: Belgium, bread and rolls, category growth comparison, by volume, 2004-14
Figure 11: Belgium, bread and rolls, company share by value (%), 2008-09
Figure 12: Belgium, bread and rolls, distribution channels by value (%), 2008-09
Figure 13: Belgium, breakfast cereals, value by segment (€m), 2004-14
Figure 14: Belgium, breakfast cereals, category growth comparison, by value, 2004-14
Figure 15: Belgium, breakfast cereals, volume by segment (kg, million), 2004-14
Figure 16: Belgium, breakfast cereals, category growth comparison, by volume, 2004-14
Figure 17: Belgium, breakfast cereals, company share by value (%), 2008-09
Figure 18: Belgium, breakfast cereals, distribution channels by value (%), 2008-09
Figure 19: Belgium, cakes and pastries, value by segment (€m), 2004-14
Figure 20: Belgium, cakes and pastries, category growth comparison, by value, 2004-14
Figure 21: Belgium, cakes and pastries, volume by segment (kg, million), 2004-14
Figure 22: Belgium, cakes and pastries, category growth comparison, by volume, 2004-14
Figure 23: Belgium, cakes and pastries, company share by value (%), 2008-09
Figure 24: Belgium, cakes and pastries, distribution channels by value (%), 2008-09
Figure 25: Belgium, cookies (sweet biscuits), value by segment (€m), 2004-14
Figure 26: Belgium, cookies (sweet biscuits), category growth comparison, by value, 2004-14
Figure 27: Belgium, cookies (sweet biscuits), volume by segment (kg, million), 2004-14
Figure 28: Belgium, cookies (sweet biscuits), category growth comparison, by volume, 2004-14
Figure 29: Belgium, cookies (sweet biscuits), company share by value (%), 2008-09
Figure 30: Belgium, cookies (sweet biscuits), distribution channels by value (%), 2008-09
Figure 31: Belgium, crackers (savory biscuits), value by segment (€m), 2004-14
Figure 32: Belgium, crackers (savory biscuits), category growth comparison, by value, 2004-14
Figure 33: Belgium, crackers (savory biscuits), volume by segment (kg, million), 2004-14
Figure 34: Belgium, crackers (savory biscuits), category growth comparison, by volume, 2004-14
Figure 35: Belgium, crackers (savory biscuits), company share by value (%), 2008-09
Figure 36: Belgium, crackers (savory biscuits), distribution channels by value (%), 2008-09
Figure 37: Belgium, morning goods, value by segment (€m), 2004-14
Figure 38: Belgium, morning goods, category growth comparison, by value, 2004-14
Figure 39: Belgium, morning goods, volume by segment (kg, million), 2004-14
Figure 40: Belgium, morning goods, category growth comparison, by volume, 2004-14
Figure 41: Belgium, morning goods, company share by value (%), 2008-09
Figure 42: Belgium, morning goods, distribution channels by value (%), 2008-09
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries
Figure 44: Global bakery and cereals market value, 2004–09, top five countries
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries
Figure 47: Annual data review process

LIST OF TABLES
Table 1: Bakery and cereals category definitions
Table 2: Bakery and cereals distribution channels
Table 3: Belgium, bakery and cereals, value by category (€m), 2004-09
Table 4: Belgium, bakery and cereals, value forecast by category (€m), 2009-14
Table 5: Belgium, bakery and cereals, value by category ($m), 2004-09
Table 6: Belgium, bakery and cereals, value forecast by category ($m), 2009-14
Table 7: Belgium, bakery and cereals, volume by category (kg, million), 2004-09
Table 8: Belgium, bakery and cereals, volume forecast by category (kg, million), 2009-14
Table 9: Belgium, bakery and cereals, brand share by value (%), 2008-09
Table 10: Belgium, bakery and cereals, value by brand (€m), 2008-09
Table 11: Belgium, bakery and cereals, company share by value (%), 2008-09
Table 12: Belgium, bakery and cereals, value by company (€m), 2008-09
Table 13: Belgium, bakery and cereals, distribution channels by value (%), 2008-09
Table 14: Belgium, bakery and cereals, value by distribution channel (€m), 2008-09
Table 15: Belgium, bakery and cereals, expenditure per capita (€), 2004-09
Table 16: Belgium, bakery and cereals, forecast expenditure per capita (€), 2009-14
Table 17: Belgium, bakery and cereals, expenditure per capita ($), 2004-09
Table 18: Belgium, bakery and cereals, forecast expenditure per capita ($), 2009-14
Table 19: Belgium, bakery and cereals, consumption per capita (kg), 2004-09
Table 20: Belgium, bakery and cereals, forecast consumption per capita (kg), 2009-14
Table 21: Kraft Foods, Inc. key facts
Table 22: Kellogg Company key facts
Table 23: Belgium, bread and rolls, value by segment (€m), 2004-09
Table 24: Belgium, bread and rolls, value forecast by segment (€m), 2009-14
Table 25: Belgium, bread and rolls, value by segment ($m), 2004-09
Table 26: Belgium, bread and rolls, value forecast by segment ($m), 2009-14
Table 27: Belgium, bread and rolls, volume by segment (kg, million), 2004-09
Table 28: Belgium, bread and rolls, volume forecast by segment (kg, million), 2009-14
Table 29: Belgium, bread and rolls, brand share by value (%), 2008-09
Table 30: Belgium, bread and rolls, value by brand (€m), 2008-09
Table 31: Belgium, bread and rolls, company share by value (%), 2008-09
Table 32: Belgium, bread and rolls, value by company (€m), 2008-09
Table 33: Belgium, bread and rolls, distribution channels by value (%), 2008-09
Table 34: Belgium, bread and rolls, value by distribution channel (€m), 2008-09
Table 35: Belgium, bread and rolls, expenditure per capita (€), 2004-09
Table 36: Belgium, bread and rolls, forecast expenditure per capita (€), 2009-14
Table 37: Belgium, bread and rolls, expenditure per capita ($), 2004-09
Table 38: Belgium, bread and rolls, forecast expenditure per capita ($), 2009-14
Table 39: Belgium, bread and rolls, consumption per capita (kg), 2004-09
Table 40: Belgium, bread and rolls, forecast consumption per capita (kg), 2009-14
Table 41: Belgium, breakfast cereals, value by segment (€m), 2004-09
Table 42: Belgium, breakfast cereals, value forecast by segment (€m), 2009-14
Table 43: Belgium, breakfast cereals, value by segment ($m), 2004-09
Table 44: Belgium, breakfast cereals, value forecast by segment ($m), 2009-14
Table 45: Belgium, breakfast cereals, volume by segment (kg, million), 2004-09
Table 46: Belgium, breakfast cereals, volume forecast by segment (kg, million), 2009-14
Table 47: Belgium, breakfast cereals, brand share by value (%), 2008-09
Table 48: Belgium, breakfast cereals, value by brand (€m), 2008-09
Table 49: Belgium, breakfast cereals, company share by value (%), 2008-09
Table 50: Belgium, breakfast cereals, value by company (€m), 2008-09
Table 51: Belgium, breakfast cereals, distribution channels by value (%), 2008-09
Table 52: Belgium, breakfast cereals, value by distribution channel (€m), 2008-09
Table 53: Belgium, breakfast cereals, expenditure per capita (€), 2004-09
Table 54: Belgium, breakfast cereals, forecast expenditure per capita (€), 2009-14
Table 55: Belgium, breakfast cereals, expenditure per capita ($), 2004-09
Table 56: Belgium, breakfast cereals, forecast expenditure per capita ($), 2009-14
Table 57: Belgium, breakfast cereals, consumption per capita (kg), 2004-09
Table 58: Belgium, breakfast cereals, forecast consumption per capita (kg), 2009-14
Table 59: Belgium, cakes and pastries, value by segment (€m), 2004-09
Table 60: Belgium, cakes and pastries, value forecast by segment (€m), 2009-14
Table 61: Belgium, cakes and pastries, value by segment ($m), 2004-09
Table 62: Belgium, cakes and pastries, value forecast by segment ($m), 2009-14
Table 63: Belgium, cakes and pastries, volume by segment (kg, million), 2004-09
Table 64: Belgium, cakes and pastries, volume forecast by segment (kg, million), 2009-14
Table 65: Belgium, cakes and pastries, brand share by value (%), 2008-09
Table 66: Belgium, cakes and pastries, value by brand (€m), 2008-09
Table 67: Belgium, cakes and pastries, company share by value (%), 2008-09
Table 68: Belgium, cakes and pastries, value by company (€m), 2008-09
Table 69: Belgium, cakes and pastries, distribution channels by value (%), 2008-09
Table 70: Belgium, cakes and pastries, value by distribution channel (€m), 2008-09
Table 71: Belgium, cakes and pastries, expenditure per capita (€), 2004-09
Table 72: Belgium, cakes and pastries, forecast expenditure per capita (€), 2009-14
Table 73: Belgium, cakes and pastries, expenditure per capita ($), 2004-09
Table 74: Belgium, cakes and pastries, forecast expenditure per capita ($), 2009-14
Table 75: Belgium, cakes and pastries, consumption per capita (kg), 2004-09
Table 76: Belgium, cakes and pastries, forecast consumption per capita (kg), 2009-14
Table 77: Belgium, cookies (sweet biscuits), value by segment (€m), 2004-09
Table 78: Belgium, cookies (sweet biscuits), value forecast by segment (€m), 2009-14
Table 79: Belgium, cookies (sweet biscuits), value by segment ($m), 2004-09
Table 80: Belgium, cookies (sweet biscuits), value forecast by segment ($m), 2009-14
Table 81: Belgium, cookies (sweet biscuits), volume by segment (kg, million), 2004-09
Table 82: Belgium, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009-14
Table 83: Belgium, cookies (sweet biscuits), brand share by value (%), 2008-09
Table 84: Belgium, cookies (sweet biscuits), value by brand (€m), 2008-09
Table 85: Belgium, cookies (sweet biscuits), company share by value (%), 2008-09
Table 86: Belgium, cookies (sweet biscuits), value by company (€m), 2008-09
Table 87: Belgium, cookies (sweet biscuits), distribution channels by value (%), 2008-09
Table 88: Belgium, cookies (sweet biscuits), value by distribution channel (€m), 2008-09
Table 89: Belgium, cookies (sweet biscuits), expenditure per capita (€), 2004-09
Table 90: Belgium, cookies (sweet biscuits), forecast expenditure per capita (€), 2009-14
Table 91: Belgium, cookies (sweet biscuits), expenditure per capita ($), 2004-09
Table 92: Belgium, cookies (sweet biscuits), forecast expenditure per capita ($), 2009-14
Table 93: Belgium, cookies (sweet biscuits), consumption per capita (kg), 2004-09
Table 94: Belgium, cookies (sweet biscuits), forecast consumption per capita (kg), 2009-14
Table 95: Belgium, crackers (savory biscuits), value by segment (€m), 2004-09
Table 96: Belgium, crackers (savory biscuits), value forecast by segment (€m), 2009-14
Table 97: Belgium, crackers (savory biscuits), value by segment ($m), 2004-09
Table 98: Belgium, crackers (savory biscuits), value forecast by segment ($m), 2009-14
Table 99: Belgium, crackers (savory biscuits), volume by segment (kg, million), 2004-09
Table 100: Belgium, crackers (savory biscuits), volume forecast by segment (kg, million), 2009-14
Table 101: Belgium, crackers (savory biscuits), brand share by value (%), 2008-09
Table 102: Belgium, crackers (savory biscuits), value by brand (€m), 2008-09
Table 103: Belgium, crackers (savory biscuits), company share by value (%), 2008-09
Table 104: Belgium, crackers (savory biscuits), value by company (€m), 2008-09
Table 105: Belgium, crackers (savory biscuits), distribution channels by value (%), 2008-09
Table 106: Belgium, crackers (savory biscuits), value by distribution channel (€m), 2008-09
Table 107: Belgium, crackers (savory biscuits), expenditure per capita (€), 2004-09
Table 108: Belgium, crackers (savory biscuits), forecast expenditure per capita (€), 2009-14
Table 109: Belgium, crackers (savory biscuits), expenditure per capita ($), 2004-09
Table 110: Belgium, crackers (savory biscuits), forecast expenditure per capita ($), 2009-14
Table 111: Belgium, crackers (savory biscuits), consumption per capita (kg), 2004-09
Table 112: Belgium, crackers (savory biscuits), forecast consumption per capita (kg), 2009-14
Table 113: Belgium, morning goods, value by segment (€m), 2004-09
Table 114: Belgium, morning goods, value forecast by segment (€m), 2009-14
Table 115: Belgium, morning goods, value by segment ($m), 2004-09
Table 116: Belgium, morning goods, value forecast by segment ($m), 2009-14
Table 117: Belgium, morning goods, volume by segment (kg, million), 2004-09
Table 118: Belgium, morning goods, volume forecast by segment (kg, million), 2009-14
Table 119: Belgium, morning goods, brand share by value (%), 2008-09
Table 120: Belgium, morning goods, value by brand (€m), 2008-09
Table 121: Belgium, morning goods, company share by value (%), 2008-09
Table 122: Belgium, morning goods, value by company (€m), 2008-09
Table 123: Belgium, morning goods, distribution channels by value (%), 2008-09
Table 124: Belgium, morning goods, value by distribution channel (€m), 2008-09
Table 125: Belgium, morning goods, expenditure per capita (€), 2004-09
Table 126: Belgium, morning goods, forecast expenditure per capita (€), 2009-14
Table 127: Belgium, morning goods, expenditure per capita ($), 2004-09
Table 128: Belgium, morning goods, forecast expenditure per capita ($), 2009-14
Table 129: Belgium, morning goods, consumption per capita (kg), 2004-09
Table 130: Belgium, morning goods, forecast consumption per capita (kg), 2009-14
Table 131: Global bakery and cereals market value, 2009
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries
Table 133: Global bakery and cereals market volume, 2009
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries
Table 135: Leading players, top five countries
Table 136: Belgium bakery and cereals new product launches reports, by company (top five companies), 2009
Table 137: Belgium bakery and cereals new product launches SKUs, by company (top five companies), 2009
Table 138: Belgium bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 139: Belgium bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 140: Belgium bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 141: Belgium bakery and cereals new product launches - recent five launches (2009)
Table 142: Belgium population, by age group, 2004-09 (millions)
Table 143: Belgium population forecast, by age group, 2009-14 (millions)
Table 144: Belgium population, by gender, 2004-09 (millions)
Table 145: Belgium population forecast, by gender, 2009-14 (millions)
Table 146: Belgium nominal GDP, 2004-09 (€bn, nominal prices)
Table 147: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 148: Belgium real GDP, 2004-09 (€bn, 2000 prices)
Table 149: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 150: Belgium real GDP, 2004-09 ($bn, 2000 prices)
Table 151: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 152: Belgium consumer price index, 2004-09 (2000=100)
Table 153: Belgium consumer price index, 2009-14 (2000=100)

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