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Bakery and Cereals Market in China to 2014
Datamonitor, Jan 2011, Pages: 186
This databook provides key data and information on the bakery and cereals market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope of this research
- Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Research and analysis highlights
- The market for bakery and cereals in China increased at a compound annual growth rate of 9.5% between 2004 and 2009.
- The cakes and pastries category led the bakery and cereals market in China, accounting for a share of 75.3%.
- The leading players in the Chinese bakery and cereals market are Lotte Group, Kraft Foods, Inc. and ColaCao Food (Tianjin) Co., Ltd.
Key reasons to purchase this research
- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in China
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agrreements
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