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Skincare in South Africa - Market Forecast & Consumer Demographics
Datamonitor, Sep 2010, Pages: 107
Synopsis
Skincare in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in South Africa.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South African skincare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover.
- Market overview & forecast – overall South Africa skincare market value and volume data split by category
- Market shares –company share, brand share and distribution share for the skincare market in South Africa
- Skincare consumption and usage demographics –analysis of Consumer Demographics in the South African skincare market
Highlights
- Consumers in the 15-24 age group used 28% of the total skincare products sold in South Africa in 2008.
- Urban consumers used 66.2% of the total skincare products sold in South Africa in 2008.
- Consumers in the 15-24 age group used 32.6% of the total body care products sold in South Africa in 2008.
Reasons to purchase
- Develop business strategies by understanding the quantitative trends within the skincare market in South Africa
- Design effective marketing and sales strategies by identifying consumption and usage demographics for South African skincare products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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