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Haircare in Nigeria - Market Forecast & Consumer Demographics
Datamonitor, Sep 2010, Pages: 98
Synopsis
Haircare in Nigeria – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the haircare industry in Nigeria.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Nigerian haircare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The haircare market consists of the sale of conditioner, hair colorants, perms and relaxers, shampoo and styling agents.
- Market overview & forecast – overall Nigeria haircare market value and volume data split by category
- Market shares –company share, brand share and distribution share for the haircare market in Nigeria
- Haircare consumption and usage demographics –analysis of Consumer Demographics in the Nigerian haircare market
Highlights
- Consumers in the 0-14 age group used 28.6% of the total haircare products sold in Nigeria in 2008.
- Urban consumers used 51.5% of the total haircare products sold in Nigeria in 2008.
- Consumers in the 0-14 age group used 34.3% of the total hair conditioners sold in Nigeria in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the haircare market in Nigeria
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Nigerian haircare products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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