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Confectionery in Vietnam - Market Forecast & Consumer Demographics
Datamonitor, Oct 2010, Pages: 85
Synopsis
Confectionery in Vietnam – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in Vietnam.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Vietnamese confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery.
- Market overview & forecast – overall Vietnam confectionery market value and volume data split by category
- Market shares –company share, brand share and distribution share for the confectionery market in Vietnam
- Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Vietnamese confectionery market
Highlights
- In Vietnam, 0-14 age group accounted for 30.1% share of the total confectionery consumption in 2008.
- In Vietnam, rural consumers accounted for 66.5% of the total confectionery consumption in 2008.
- In Vietnam, 0-14 age group accounted for 31.3% share of the total chocolate consumption in 2008.
Reasons to purchase
- Develop business strategies by understanding the quantitative trends within the confectionery market in Vietnam
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Vietnamese confectionery products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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