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Dairy Food in Vietnam - Market Forecast & Consumer Demographics
Datamonitor, Oct 2010, Pages: 104
Synopsis
Dairy Food in Vietnam – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the dairy food industry in Vietnam.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Vietnamese dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The dairy food market consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
- Market overview & forecast – overall Vietnam dairy food market value and volume data split by category
- Market shares –company share, brand share and distribution share for the dairy food market in Vietnam
- Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Vietnamese dairy food market
Highlights
- In Vietnam, 0-14 age group accounted for 25.7% share of the total dairy food consumption in 2008.
- In Vietnam, Rural consumers accounted for 73.1% of the total dairy food consumption in 2008.
- In Vietnam, 15-24 age group accounted for 21.2% share of the total spreadable fats consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the dairy food market in Vietnam
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Vietnamese dairy food products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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