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Savory Snacks in Malaysia - Market Forecast & Consumer Demographics
Datamonitor, Nov 2010, Pages: 97
Synopsis
Savory Snacks in Malaysia – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the savory snacks industry in Malaysia.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Malaysian savory snacks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The savory snacks market consists of the nuts and seeds, other savory snacks, popcorn, potato chips, processed snacks.
- Market overview & forecast – overall Malaysia savory snacks market value and volume data split by category
- Market shares –company share, brand share and distribution share for the savory snacks market in Malaysia
- Savory snacks consumption and usage demographics –analysis of Consumer Demographics in the Malaysian savory snacks market
Highlights
- In Malaysia, 0-14 age group accounted for 25.6% share of the total savory snacks consumption in 2008.
- In Malaysia, urban consumers accounted for 66% of the total savory snacks consumption in 2008.
- In Malaysia, 0-14 age group accounted for 21.9% share of the total nuts and seeds consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the savory snacks market in Malaysia
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Malaysian savory snacks products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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