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Hot drinks in Pakistan - Market Forecast & Consumer Demographics
Datamonitor, Nov 2010, Pages: 72
Synopsis
Hot drinks in Pakistan – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in Pakistan.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Pakistani hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The hot drinks market consists of the sale of coffee, other hot drinks and tea.
- Market overview & forecast – overall Pakistan hot drinks market value and volume data split by category
- Market shares –company share, brand share and distribution share for the hot drinks market in Pakistan
- Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the Pakistani hot drinks market
Highlights
- In Pakistan, 25-34 age group accounted for 27.5% share of the total hot drinks consumption in 2008.
- In Pakistan, urban consumers accounted for 77.9% of the total hot drinks consumption in 2008.
- In Pakistan, 25-34 age group accounted for 31% share of the total coffee consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the hot drinks market in Pakistan
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Pakistani hot drinks products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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