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Hot drinks in South Africa - Market Forecast & Consumer Demographics
Datamonitor, Nov 2010, Pages: 73
Synopsis
Hot drinks in South Africa – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in South Africa.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South African hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The hot drinks market consists of the sale of coffee, other hot drinks and tea.
- Market overview & forecast – overall South Africa hot drinks market value and volume data split by category
- Market shares –company share, brand share and distribution share for the hot drinks market in South Africa
- Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the South African hot drinks market
Highlights
- In South Africa, 15-24 age group accounted for 21.6% share of the total hot drinks consumption in 2008.
- In South Africa, urban consumers accounted for 64.5% of the total hot drinks consumption in 2008.
- In South Africa, 15-24 age group accounted for 20.7% share of the total coffee consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the hot drinks market in South Africa
- Design effective marketing and sales strategies by identifying consumption and usage demographics for South African hot drinks products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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