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Hot drinks in South Korea - Market Forecast & Consumer Demographics
Datamonitor, Nov 2010, Pages: 74
Synopsis
Hot drinks in South Korea – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the hot drinks industry in South Korea.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for South Korean hot drinks products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The hot drinks market consists of the sale of coffee, other hot drinks and tea.
- Market overview & forecast – overall South Korea hot drinks market value and volume data split by category
- Market shares –company share, brand share and distribution share for the hot drinks market in South Korea
- Hot drinks consumption and usage demographics –analysis of Consumer Demographics in the South Korean hot drinks market
Highlights
- In South Korea, 35-44 age group accounted for 23.2% share of the total hot drinks consumption in 2008.
- In South Korea, urban consumers accounted for 86.8% of the total hot drinks consumption in 2008.
- In South Korea, 35-44 age group accounted for 23.5% share of the total coffee consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the hot drinks market in South Korea
- Design effective marketing and sales strategies by identifying consumption and usage demographics for South korean hot drinks products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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