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Spreads in Hong Kong - Market Forecast & Consumer Demographics
Datamonitor, Dec 2010, Pages: 91
Synopsis
Spreads in Hong Kong – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the spreads industry in Hong Kong.
Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for Hong Kong spreads products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.
Scope
- The spreads market consists of the sale of jams and preserves, honey, savory spreads, chocolate spreads, nut-based spreads.
- Market overview & forecast – overall Hong Kong spreads market value and volume data split by category
- Market shares –company share, brand share and distribution share for the spreads market in Hong Kong
- Spreads consumption and usage demographics –analysis of Consumer Demographics in the Hong Kong spreads market
Highlights
- In Hong Kong, 35-44 age group accounted for 21.8% share of the total spreads consumption in 2008.
- In Hong Kong, female consumers accounted for 52.8% of the total spreads consumption in 2008.
- In Hong Kong, 35-44 age group accounted for 21.7% share of the total jams and preserves consumption in 2008.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the spreads market in Hong Kong
- Design effective marketing and sales strategies by identifying consumption and usage demographics for Hong Kong spreads products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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