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Payment Cards in Brazil
Datamonitor, Dec 2010, Pages: 114
Introduction
Payment Cards in Brazil is an invaluable guide to one of world's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Features and benefits
- Detailed market sizing, competitor shares and forecasts are an invaluable guide for any cards player building a business case for activity in Brazil.
- Analysis of key opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.
- In-depth insight into contactless, mobile, prepaid and online payments highlights future opportunities for all industry stakeholders.
- Detailed analysis of Brazil's regulatory framework assists potential market entrants in understanding current and possible future legislation.
Highlights
- Brazil has a population of 200 million people. A large proportion of these are unbanked providing an excellent growth opportunity to expand on the 374 million payment cards already in issue. The country's wealth of natural resources and stable banking sector provide the economic environment needed to develop the payment cards market.
- The Brazilian card issuing market is highly concentrated and dominated by domestic state owned and private sector banks. International banking groups have gained significant market share through M&A. Santander Banespa, HSBC Brasil and Citibank are the largest international banks operating in the Brazilian payment cards market.
- In recent years Brazil has been the focus of much interest from foreign companies who view the country as an ideal market to test new products. Mobile banking and payments offer the best opportunity in Brazil due to high mobile penetration and experience making cross border payments by mobile.
Your key questions answered
- Which card segments are showing the fastest growth in the Brazilian payments market and why?
- Who are the key players in Brazil and what is their market share?
- How do Brazilian regulatory authorities impact the payment cards sector?
- How extensive are mobile and contactless payments and where does future growth lie?
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