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Payment Cards in Singapore

Datamonitor, Jan 2011, Pages: 94


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Introduction


Payment Cards in Singapore is an invaluable guide to one of the most interesting payment card markets in Asia Pacfific. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.

Features and benefits


- Detailed market data, market shares and forecasts are an invaluable guide for any payments player building a business case for activity in Singapore.
- Analysis of the opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.
- In depth insight into contactless, mobile, prepaid and online payments highlight future revenue generation opportunities for all industry stakeholders

Highlights


- Singapore is a relatively small country which has become the financial hub of South East Asia and arguably the main financial center in Asia. In terms of payment cards, Singapore has advanced payment infrastructures and positive consumer attitudes towards developing technology in this sector.
- The majority of payment cards in Singapore are pay now cards, which are expected to dominate the market throughout the next five-year period. However, the key growth sector is credit cards, which is expected to grow at a CAGR of 7.6% over 2009–14, from 5.4 million to 8.6 million.
- With over 5 million credit cards in circulation, credit card issuers in Singapore need to understand the different customer segments that currently make up the market. Two out of three credit card users in Singapore are transactors, which is a fairly common trend among many other developed countries surveyed by Datamonitor.

Your key questions answered


- Which card segments are showing the fastest growth in Singaporean market and why?
- Who are the key players in Singapore and their market share?
- How do consumers react to different card offers and what features may attract new customers?
- Should financial institutions in Singapore include a contactless strategy in their short to medium term strategy?



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