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OSS BSS Transformation in Asia Pacific
Frost & Sullivan, December 2010, Pages: 44
This study brings out the importance of transformation of OSS (Operations Support System) and BSS (Business Support Systems) for a sustainable growth in the market. The report discusses business drivers in detail that are steering the industry towards customer-centric control of service features. It brings out the burning need for transformation by service providers; which has been put together with the help of in-depth interviews conducted with top service providers in APAC to understand their drivers and need for transformation. It also covers some of their future initiatives, OSS BSS priorities of transformation and their expectations from the vendors.
This Frost & Sullivan research service titled OSS BSS Transformation in Asia Pacific provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: operations support systems (OSS) and business support systems (BSS).
Transformation of OSS and BSS Systems is the Key to Service Providers’ Sustainable Growth
Service providers in the Asia Pacific are experiencing a changed market landscape. Falling average revenue per user (ARPU) for voice, increasing demand for mobile Internet, convergence everywhere (network, services, devices, and industries), and intense competition are necessitating operational efficiency, combined with innovation in rolling out new data services. OSS/BSS systems are the heart of successful business operation, supporting the service providers' day-to-day operations as business entities. To drive down costs and remain operationally efficient, and to maintain sustained growth in business, it is very important to follow the trends in OSS/BSS systems and transform to efficiently respond to fluctuating customer demands. Service providers around the world have started responding to technology and regulatory changes by investing billions to enable their networks to deliver converged services in this Internet-driven communications ecosystem. “Customer “life changing” services are on the rise; they are a combination of network capabilities, content, and user device features for addressing customer preferences defined by business, social or personal needs,” notes the analyst of this research service. “The evolving IP network and technologies are facilitating the interaction of media and entertainment content along with network services.” The most fundamental OSS/BSS capabilities and the building blocks which must be part of every customer centric and business transformation strategy going ahead in future are, Unified Real-Time Rating/Charging, Integrated Network Management, Data Analytics and Business Intelligence and Customer Experience Management.
The biggest challenge for service providers is to meet the exponential increase in demand for data services. The increasing gap between data and revenue is of major concern for them. This growing demand for data is the result of increasing penetration of smart phones, also driven by demand for video, social media networks and other enterprise data services.
“To remain competitive in this ever changing marketplace, service providers must be attuned to the subtle nuances of the market,” says the analyst. “They must optimize and transform their existing networks to sustain growth levels and meet the changing needs of consumers by rolling out value-added offerings.”
1. Executive Summary
3. Business Drivers of the Marketplace
4. Burning Need for Transformation: An SP Perspective
5. Why OSS BSS Transformation?
6. Convergent Real-Time Rating/Charging
7. Integrated Network Management
8. Data Analytics and Business Intelligence
9. Customer Experience Management
10. APAC Telecom Industry –A Snapshot
11. Cloud Services
List of Charts:
OSS BSS Market: Importance of Life Changing Services (Asia Pacific), 2008-2010
OSS BSS Market: Business Drivers of the Marketplace (Asia Pacific), 2010
OSS BSS Market: Billing Capabilities (Asia Pacific), 2010
OSS BSS Market: Customer Data Analytics and Business Intelligence (Asia Pacific), 2010
OSS BSS Market: Customer Experience Management (Asia Pacific), 2010
OSS BSS Market: Mobile Penetration vs. Household Broadband Penetration (Asia Pacific), 2009
OSS BSS Market: Cloud Services –OSS BSS Improvements (Asia Pacific), 2009
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