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Ethnic Foods Market Report Plus 2011
Key Note Publications Ltd, Jan 2011
The authors estimate that the value of the total UK market for ethnic foods and rice was around £1.64bn in 2009, an increase of 10.4% on the 2008 value of £1.49bn. This increase is due to a large rise in the cost of rice (a predicted 47.6% jump to £369m); the estimated total growth for the ethnic foods market without rice was a much more modest 2.8%, rising to £1.27bn in 2009. The cost of raw materials increased, especially rice, which affected the prices of most ingredients and products in this category.
For the purposes of this report, the ethnic foods market is split into two sectors: ethnic foods and rice. The ethnic foods subsector is then divided into the following sectors: Indian, Chinese, Mexican/Tex-Mex, Thai, Caribbean and Other. Chinese and Indian foods are the largest of these six subsectors, and typically dominate the market, with 2009 being no exception. However, rapid growth has been witnessed in other sectors, such as Caribbean foods and Polish foods (classed as ‘Other’ in this report). The dominant Indian and Chinese sectors have lost a small amount of market share, with their maturity as markets limiting the potential for such rapid growth.
The ethnic foods market is highly competitive; suppliers and manufacturers perpetually have to reinvent products and innovate to maintain customer interest and loyalty. This involves a constant refreshing of their lines as well as new product development, brand extensions and advertising campaigns. New formats of well-known brands are currently being launched onto the market; the 2009 relaunch of Mars UK’s Uncle Ben’s and Dolmio cooking sauces is an example, featuring new recipes containing less salt to appeal to the growing demographic of health-conscious customers.
The authors forecasts that the total UK ethnic foods and rice market will show further growth in 2010 and 2011, with continuing demand for innovative and authentic ethnic foods causing suppliers to produce new products to attract further revenue. These new products typically receive heavy promotional support, with their launches usually accompanied by extensive advertising campaigns.
Ethnic foods are fast becoming a staple element of the population’s diet, which suggests a positive outlook for the market. Potential food-price inflation may raise retail prices further in 2011, although consumer resistance and retailer competition will continue to put downward pressure on prices. This downward pressure may be absorbed by suppliers rather than retailers, many of whom will accept this in the short-term in order to grow their share of the market.
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