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Beer: The Market in the United States 2010
Mintel, Dec 2010, Pages: 92
In this report, the second part of a two-part report on beer, Mintel takes an in-depth, market-centric view of the market. The consumer-centric view is covered in Mintel’s Beer: The Consumer in the United States 2010. The beer market faced numerous challenges in 2009, the recession being the key impediment to growth. Consumer demand for beer declined; dollar growth in the market came as brewers decided to increase prices despite a low-key economy. In order to provide purveyors with a clear picture of this multi-faceted market, Mintel conducted a comprehensive analysis of beer performance.
The core themes explored in this report include, but are not limited to:
- How the market has performed in the last five years and the growth outlook for the next five years
- Detailed analysis of various beer segments; which segments promise growth and which ones will find it challenging to find growth in the next five years
- How the current recession has affected consumer brand choices
- The consumer movement from on-premise to off-premise channels
- Major trends in new beer products
- A detailed analysis of advertising strategy, including digital marketing
Also available
Beer: The Consumer in the United States 2010
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