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Heart Disease in the United States 2010
Mintel, Dec 2010, Pages: 73
Some 81 million Americans (34% of the population) have some type of cardiovascular disease, and this number will likely increase in the coming years. However, only a minority of those with heart health issues take preventive measures to manage their disease. This gap will create an opportunity for companies to introduce products and services that empower this growing demographic to manage their heart health conditions.
This report discusses how marketers can capitalize on this lack of preventative care for heart health, and covers topics including:
- What are the key factors driving heart disease, including physical inactivity, poor diet and obesity
- Who represents the most at-risk demographics and strategies for reaching them
- Respondents’ attitudes towards heart disease and prevention
- Steps those with heart health issues take (or do not take) to manage their heart condition, and the opportunities created as a result
- Which demographics are the most receptive to new products and services, along with specific suggestions that might appeal to them, including foods, beverages, classes, books and services
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