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Viewing report
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Women's Attitudes Toward Clothes Shopping in the United States 2010
Mintel, Dec 2010, Pages: 81
Nearly nine out of ten women surveyed for this report said that they have shopped for clothing themselves in the past year, and eight out of ten have made a purchase. These women purchase numerous items, expressing what motivates them, what challenges and frustrates them with the retail experience, and how and where they accomplish the task of shopping.
The ultimate goal of women who shop for clothes is to find stylish clothing that also looks good on them, but this is no small task. Women indicate the obstacles they encounter when clothes shopping and the report will explore how retailers are trying to fulfill this quest.
Furthermore, this report provides an in-depth examination of the following:
- The ways in which population growth among women will impact the women’s clothing market, with key analysis of specific demographics
- The significant influence of new technology on marketing and the shopping experience
- The role of household income in purchases, and the extent to which the aftermath of the recession is still creating a challenge for women or retailers
- How lack of custom and larger sizing causes many women to compromise when it comes to fashion
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