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The Internet - Engagement and Use in Britain - Issue 12 2010
DataTalk Research Limited (British Population Survey), Jan 2011, Pages: 37
This report studies the two main aspects of the population in relation to the Internet –
- Who has access to the Internet.
- What do they use it for
The purpose of the Report is to provide a detailed view of the current population of Internet Users –
- Who they are;
- What identifies them amongst the population as a whole;
- How their numbers have recently progressed;
- How they access the internet
- The different uses of the Internet, and how different sectors of the population engage with those uses
Plus special sections on:
- Who actually uses it to shop, looking at both grocery shopping, and all other types of shopping.
- How internet users respond to the new marketing methods enabled by the Internet
The trend charts are based on the period from January 2008 to December 2010, and are constructed as three month rolling averages, each data point being the average figure for the three months to that point. The number of face to face interviews conducted during this period is 251,128, at an average of over 21,000 interviews per three month period.
The profile charts are primarily based on the fourth quarter of 2010 - October to December inclusive – based on 19,924 face to face interviews. Where comparisons are made to previous ‘fourth quarters', the interview totals are 2008 20,573, and 2009 22,058 interviews.
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