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Strategic Analysis of the United States Cabin Air Filter
Frost & Sullivan, Dec 2010, Pages: 70
This is a powerpoint based research service. This research service provides strategic analysis of the United States cabin air filter aftermarket. Industry challenges that affect the market broadly are discussed. Key market drivers and restraints for cabin air filters at the total level are outlined. Unit shipment and revenue forecasts to 2017 are presented at the total level and product wise. The competitive situation is comprehensively analyzed, analysis of the distribution channel participants, and market share of brands are presented.
Research Overview
This Frost & Sullivan research service titled Strategic Analysis of the United States Cabin Air Filter Aftermarket provides unit shipments and revenue forecasts, pricing analysis, distribution channel analysis, and market share analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the aftermarkets for particulate cabin air filters and combination cabin air filters.
Market Overview
High OE Installation Rates Trigger Growth in the U.S. Cabin Air Filter Aftermarket
The U.S. cabin air filter (CAF) aftermarket is set to grow at a CAGR of 11.5 percent in terms of unit shipments and 14.1 percent in terms of revenues between 2010 and 2017. Factors pushing growth are increasing original equipment (OE) installation, growing consumer awareness, and escalating health concerns. Growth in the particulate cabin air filter segment will be slower than that of combination filters as consumers are likely to switch to the latter as awareness of their advantages grows. Combination filters are priced on average 25 to 40 percent higher than particulate filters, boosting total aftermarket revenues. “Overall, increased consumer spending on routine maintenance products over the short to medium term is expected because people are keeping their vehicles longer in the current economy,” notes the analyst of this research service. “In the United States, the cabin air filter installation rate in vehicles in operation was 45 percent in 2010 and is poised to reach 56 percent in 2017; this will significantly drive aftermarket unit shipments of CAFs.”
Although the prospects for the market look upbeat, some challenges are restraining market progression. The biggest challenge facing the market is to improve consumer awareness on the benefits of CAFs. CAF is a relatively new category for end users. Most consumers are wary of the quality of the cabin air but are unaware of the fact that there is a filter which can remove dirt from the vehicle’s interior. Installers are also not properly versed in current vehicle applications that have a cabin air filter and the time required to replace such filters. Therefore, they fail to communicate effectively to the vehicle owner that his/her CAF exists and needs replacement. Apart from this, inexpensive cabin air filters coming in from offshore countries are posing a challenge to CAFs in the premium category and hindering revenue growth.
Participants in this domain must explore outsourcing opportunities from Asian countries to compete successfully in the high-growth segments. Manufacturers must offer unique products at competitive prices to ensure profitable business outcomes. “Automakers must place CAFs at convenient locations that would facilitate the installation process and increase do-it-yourself (DIY) activities”, says the analyst. “Easier access is expected to drive DIY activities and sales through the retail channel.” It is imperative for participants to prioritize consumer awareness initiatives, as improvements in consumer awareness over time will eventually boost aftermarket CAF unit shipments. Product differentiation must be foremost on the agenda of participants to steal a march over competition. Wix’s BioShield®75 or FRAM’s Fresh Breeze® with Arm & Hammer® Baking Soda have proved that product differentiation is a surefire route to business growth.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Particulate cabin air filters
- Combination cabin air filters
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