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NFC Business Models
SJB Research (NFC Report), Dec 2010, Pages: 170
The latest thinking on how to successfully introduce commercial NFC services
Strategies for mobile network operators, handset manufacturers, financial institutions, third party service providers — and their potential customers
NFC Business Models is a new research report that sets out the tasks involved in creating a commercially successful NFC infrastructure and provides readers with the latest thinking in terms of both the strategies available and the most likely routes to success.
This new report gives detailed guidance on the lessons learned to date, the questions that need to be addressed as you formulate your plans and the options available for mobile network operators, handset manufacturers, financial institutions, industry suppliers and others looking to build new revenues from the provision of NFC services.
This 170-page research report is packed with answers to key questions facing the industry today:
- Planning an NFC infrastructure. What technical and operational functions does an NFC infrastructure need to perform? What business models for implementing an NFC infrastructure have been identified so far and what are their strengths and weaknesses? Who needs to be involved in planning an NFC infrastructure and how can the planning process best be implemented? What questions need to be asked and what kind of customer research needs to be undertaken before an NFC infrastructure can be successfully specified? Who should own an NFC infrastructure and what are the advantages and disadvantages of the different ownership options available?
- Business models for secure element issuers. What business models can issuers of the secure elements used to store the contents of consumers’ mobile wallets employ? What options are available to mobile network operators, to handset manufacturers and to other businesses such as banks and third party trusted service managers? What kind of pricing models will need to be offered to service providers? Will they be charged a set fee or is there potential for revenue sharing agreements, wholesale leases or other mechanisms? How can service providers be persuaded to pay a large enough fee to cover the costs of developing and making available an NFC service delivery platform and of issuing NFC devices to consumers?
- NFC in payments. What types of payments instrument can an NFC device be used to deliver? What are the possibilities available for delivering new types of payments instrument that can generate new business revenues? Will consumers pay for NFC payments services? How can existing payments processors and networks benefit from the arrival of NFC — and what kind of threat do they face from new entrants to the market? What are the benefits to banks of providing NFC services — and do the benefits outweigh the costs involved? How can merchants be persuaded to adopt the contactless payments terminals required to support NFC transactions? Can mass transit operators provide the critical mass required to drive consumer adoption?
- Gaining buy-in from consumers and service providers. What will drive consumers to choose devices that include NFC technology rather than those that do not — especially if they carry a higher price tag? What functions will an NFC mobile phone need to have in order to meet consumers’ needs? Which consumer demographics groups have most reason to adopt NFC devices and what types of services will they want to use?
- Launch strategies. What strategic positioning options are available — and what are the advantages and disadvantages of going it alone, of cooperative and of competitive partnerships? Can NFC systems that offer just one function succeed? How can critical mass be achieved? Which types of launch strategy will work best?
* For a Special Offer on NFC Business Models and our market analysis report NFC: The Road to Commercial Deployment straight away, NFC Technologies and Systems early in 2011, plus further reports on applications, suppliers and the future of the market as they are published — all included as part of The NFC Report Please Click on Enquire before Buying *
Also available
NFC: The Road to Commercial Deployment
The NFC Report
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