Trends in Digital Rights Management and Content Protection 4Q 10
Parks Associates, December 2010, Pages: 97
This report identifies trends in content protection and in multiplatform content flexibility. It also examines use of content identification and other solutions to define new revenue creation models.
”Although protecting premium content remains a chief role of various antipiracy solutions, the proliferation of digital media and networked devices is requiring companies to add additional elements to their solutions,” said Kurt Scherf, vice president, principal analyst. “Content protection is being enhanced via solutions that emphasize multidevice usage, the protection of both linear and on-demand content, and the use of content identification for both forensics and new monetization models.”
The Bottom Line
Digital Rights Management and Content Protection Dashboard
1.0 Report Summary
1.1 Purpose and Scope of Report
1.2 Data Sources
1.3 Companies Briefed
1.4 Definitions of Terms and Acronyms
2.0 Defining the Space
2.1 Physical Content Protection
2.2 Link Protection
2.3 Conditional Access
2.4 Digital Rights Management
2.5 Watermarking
3.0 Video Applications and Content Protection
3.1 Managed Video
3.1.1 Pay TV Services, Solutions: Beyond the STB
3.1.2 TV Everywhere
3.2 Online Video: Going “Over-the-Top”
3.3 Mobile Video
4.0 Market Trends and Recommendations
4.1 Key Areas to Watch
4.1.1 Robustness and Renewability
4.1.2 The Push towards Interoperability
4.1.3 Optimization
4.1.4 DRM and Music from the Cloud
4.1.5 Advertising
4.1.6 Early Release Video
4.2 Market Recommendations
4.2.1 Court the Carrier as Well
4.2.2 Flexibility and Consolidation
4.2.3 Monetization of Piracy Deterrence
4.2.4 Be a Tool, Not Just a Weapon
LIST OF FIGURES:
Physical Content Protection Licensing Groups
CPSA Framework
Widely Used Protection Technologies
Technical Elements of the DTCP Standard
Conditional Access System Components
Conditional Access Solutions and Providers
Interoperability Initiatives
DRM Solutions and Providers
Use of Watermarking in Theatrical Release (Source: Digital Watermarking Alliance)
Watermark Technologies and Solution Providers
The Managed Video Ecosystem (Source: Intel Corporation)
Appeal of Whole-home DVR Systems
Widevine Cypher System Structure
Whole Home DVR Initiatives and Service Offerings
Multiscreen / TV Everywhere Initiatives
NDS Unified Headend System Architecture (Source: NDS Corporation)
Multiplatform Video Consumption
Changing Video Consumption Habits
Full Length Video Watching on the PC
Devices Connected to the Home Network
Online Video Providers and Device Availability
Content File Types Stored on NAS
Mobile Video Service Payment Methods
Mobile Video Service Preferred Payment Methods
Inhibitors of PC Video Consumption
Inhibitors to Game Console Video Consumption
Inhibitors to Mobile Phone Video Consumption
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