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Connected Living Room: Web-enabled TVs and Blu-ray Players 4Q 10

Parks Associates, Dec 2010, Pages: 60


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This report examines the market for consumer electronics providing online video access to the television. It specifically examines connected TVs, connected Blu-ray players, PC-to-TV connections, and networked digital video player set-top boxes. This report covers key technology solutions and provides worldwide forecasts through 2015.

”As the industry prepares to unveil the fourth generation of connected TVs and related devices in early 2011, a significant focus in the networked consumer electronics space will be in developing products to receive multiple types of content and applications,” said Kurt Scherf, vice president, principal analyst. “Online and Web content will be prevalent, and connected consumer electronics will play a more significant role in delivering operator-managed services and content to consumers.”

'Connected Living Room: Web-enabled TVs and Blu-ray Players' examines the phenomenon of bringing Internet content and services to a variety of consumer electronics devices. This report focuses on four main types of CE devices – HDTVS, Blu-ray Disc Players, game consoles, and digital video players (set-top boxes such as TiVo, Apple TV, and Roku).

This report seeks to answer the following questions:

1. How many U.S. households have and are currently using a connected TV device, particularly for accessing online video-on-demand?
2. Which technology companies are playing a key role in developing connected TV devices?
3. What is the unit growth of connected TV devices on a worldwide level?

Information for 'Connected Living Room: Web-enabled TVs and Blu-ray Players' is drawn from two types of sources:

- Interviews with more than 90 companies and industry consortia; and
- Four surveys:
-- All Eyes on Video, a survey of 2,111 consumers in U.S. broadband households (Q4 2009);
-- Consumer Decision Process 2010, a survey of more than 12,200 consumers in U.S. broadband households (Q1 2010);
-- Digital Media Evolution II, a survey of consumers in more than 2,300 broadband households in the U.S. (Q2 2010); and
-- Consumer Decision Process: Holiday Intentions, a survey of consumers in more than 2,500 broadband households in the U.S. (Q4 2010).


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