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Global Smokeless Tobacco Market Report: 2010 Edition
Koncept Analytics, Dec 2010, Pages: 35
Although smoking continues to dominate the tobacco sales but the ever growing awareness about the health risks associated with it and health consciousness among the users has led to the development of several smokeless tobacco alternatives. The major markets of smokeless tobacco segment are the United States and Scandinavia, which mainly includes Sweden and Norway. The overall market growth for smokeless tobacco products is led by the growth in the US market. The US market for smokeless tobacco is forecasted to increase at a compounded annual growth rate of about 7% for the period spanning 2010 to 2012.
The leading smokeless tobacco product categories are snuff and snus, which provide promising growth opportunities for their manufacturers. The United States is the largest market for moist snuff and has increased manifold in the past 10 years. In addition, the Swedish snus market has also grown considerably in the light of increasing awareness of the benefits associated with the smokeless tobacco category in general, coupled with increased demand.
Sensing the people’s growing awareness about health factors in tobacco use, companies are following the path of innovation in developing new products in smokeless tobacco category. Companies are establishing new production bases at new geographical locations to feed and create more demand for smokeless tobacco options. Sales in smokeless tobacco products is getting a boost globally from several factors like social awareness about the health risks of smoking tobacco, and political recognition of the same. Governments worldwide are supporting restrictions on tobacco smoking and producers of smokeless tobacco products like snuff and snus are making increased efforts for more visibility and availability of their products. The smokeless tobacco products are not completely devoid of health hazards. Addiction, threat of oral cancer and other diseases continue to pose a challenge to the increasing use smokeless tobacco.
The report analyzes the global smokeless tobacco industry including its market size and geographical segmentation. The report also analyses the key trends, drivers and challenges of the market. Further, the report highlights the positioning and strategies of top smokeless tobacco manufacturers – Swedish Match, Altria and Reynolds American Inc.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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