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Malaysia Consumer Electronics Report Q1 2011
Business Monitor International, Dec 2010, Pages: 46
Malaysia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's consumer electronics industry.
Malaysia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at about US$9.3mn in 2011. This is expected to increase to US$1.7bn 2015, driven by rising incomes and growing affordability of key products.
Demand will grow at a CAGR of about 6%, as Malaysian consumers regain confidence. In 2010 spending remained relatively robust in key consumer electronics product segments such as LCD TV sets, while Malaysia emerged as one of the fastest-growing regional smartphone markets. Vendors will continue to target products innovation to drive revenues, with growth areas including smartphones, notebooks and HDTV.
Computers
Computers accounted for about 27% of Malaysian consumer electronics spending in 2009. BMI forecasts Malaysian domestic market computer sales (including notebooks and accessories) of almost US$2.7bn in 2011. Computer hardware CAGR for the 2011-2015 period is forecast at about 6%, with household PCs penetration in Malaysia still low, particularly in rural areas.
AV
AV devices accounted for about 10% of Malaysian consumer electronics spending in 2009. Malaysia’s domestic AV device market is projected at US$905mn in 2011. The market is expected to grow at a CAGR of 4% between 2011-2015, to a value of US$1.1bn in 2015. In 2010 LED backlit models in the 40 and 42-inch range were popular, fuelled by promotions from retailers.
Mobile Handsets
Malaysian mobile handset sales accounted for about 63% of Malaysian consumer electronics spending in 2009. Malaysian market handset sales are expected to grow to 7.0mn units in 2015, as mobile subscriber penetration reaches 115%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia’s youthful market will be driven by demand for smartphones, which in 2011 could account for more than half of Malaysian handset sales.
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