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CHILDWISE Monitor Report 2010-11 - Cool Brands
ChildWise, Feb 2011, Pages: 16
The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its sixteenth year. This year, more than 2000 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.
This report focuses on children's purchasing of cool brands.
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