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NBJ's 2010 Organic Report Featuring OTA Data
Nutrition Business Journal, Feb 2011, Pages: 251
Nutrition Business Journal presents the 2010 Organic Report Featuring OTA Data, an overview of the $26.6 billion organic industry. NBJ's 2010 Organic Report was created to provide vital information on current growth opportunities, as well as current trends in the industry. This report features the historical organic market size data gathered for the last decade by the Organic Trade Association along with current market commentary, expert interviews, and detailed analysis that NBJ is known for. While 2009 proved to be a tough year for the industry, this report will point out the bright spots, providing valuable information for companies looking to grow.
NBJ’s 2010 Organic Report Featuring OTA Data covers the trends affecting the organic industry. This 250-page report features:
- OTA consumer sales for organic foods in 2009 by food category along with a historical perspective on how these categories have performed since 2000. The eight food categories are: dairy, breads & grains, beverages, fruits & vegetables, snack foods, packaged & prepared foods, condiments & sauces and meat, fish and poultry.
- Historical analysis of the performance of and market share held by the 63 organic food subcategories – including milk & cream, soymilk, baby food, sweeteners and poultry.
- OTA consumer sales for organic non-foods in 2009 by non-food category along with a historical perspective on how these categories have performed since 2002. Organic non-food categories include personal care, fiber (clothing & linens), supplements, pet food, household cleaners and flowers.
- Analysis of emerging new product categories and regulatory issues facing the industry globally.
- Case studies profiling major successes and failures, and trends shaping the future of the organic industry
- Interviews with industry executives and thought leaders about the state of the organic market.
The 2010 NBJ Organic Report with OTA Data features the historical organic market size data gathered for the last decade by the Organic Trade Association along with current market commentary, expert interviews, and detailed analysis that NBJ is known for.
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