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Technology Trends in Cosmetic Procedures
Frost & Sullivan, Dec 2010, Pages: 57
The research service on Technology Trends in Cosmetic Procedures presents the readers with information on technology trends and developments alongside some recommendations in the market of cosmetic products and associated aesthetic procedures, which may help them understand the market dynamics pertaining to the industry. The research service also identifies technology and business drivers and challenges that decide market growth from a technological standpoint. The report lists the major applications and potential markets where cosmetic products can be used, along with key disruptive technologies that might influcne the market for cosmetic procedures.
This Frost & Sullivan research service titled Technology Trends in Cosmetic Procedures discusses the technology trends, opportunities, and technology advances in the market for cosmetic products and associated aesthetic procedures. The study also provides notable advances in cosmetic procedures/therapies and a strategic opportunity analysis of the global environment, along with strategic recommendations. The research service covers a technology map along with the point of disruption, where new technologies are likely to cause a product life cycle impact. The research service also delivers a summary of key patents that provides an insight into notable activities and global participants.
Technology Overview
Global Medical Tourism Set to Boom with Innovative Cosmetic Procedures
Medical tourism is set to grow globally in face of innovative cosmetic procedures. The demand for non-invasive cosmetic procedures such as radiofrequency and laser-based procedure is increasing. “In the past, aesthetic professionals from Asia – China, India, Taiwan and Korea – traveled to the West – USA, Europe, Canada and UK – to learn and practice advanced cosmetic procedures,” says the analyst of this research service. “The current trend sees these experienced professionals traveling back home and offering the same treatments at a much lower cost compared to the western world.” With globalization tending to be a Mega Trend, several pharmaceutical and medical device companies have developed business models to supply innovative and new cosmeceuticals and therapeutic products at competitive prices to Asian clients.
Availability of highly qualified experts, good infrastructure, and sophisticated technologies (such as water-assisted lioplasty, ultrasound-based contouring, and hybrid laser skin contouring/rejuvenation), along with lower surgery costs in countries including China, Korea, India, and Thailand, is bound to attract westerners. The International Medical Tourism Group has noted a 30 percent annual growth in the Indian medical tourism industry in 2010 when compared to that in the previous year. “Region-specific pricing remain to create huge competition among cosmetic product manufacturers,” observes the analyst. “A smaller company with innovative technology with good reputation in any region is not more likely to succeed than a global player with a less innovative product.” Furthermore, unfavorable insurance practices and lack of reimbursement for cosmetic procedures in western countries cause many potential customers to look for economical alternatives. This scenario intensifies the competition among market participants. To increase the corporate growth, effective methods to leverage intellectual property (IP) strength and building of effective brand value by hiring competitive talent are likely to be more crucial to corporate growth, than an exit strategy.
Brazil is expected to serve as a good destination for global cosmaceutical companies and therapeutic equipment manufacturers to promote their products, as cosmetic procedures are poised to grow exponentially. The country has created a good reputation for procedures such as liposuction, breast augmentation, and buttock augmentation. The Brazilian Government imposes lesser tax rates and tax deductions for cosmetic surgery as a means of facing the global recession. Moreover, the Government’s approximate annual spending through reimbursement and spending on national clinics among others attracts patients from the United States and Europe. This, accompanied by the expanding payroll in the country and rise in physicians’ income level, is bound to increase the market for cosmetic procedures in Brazil.
With regard to technology, more hybrid lasing techniques such as Triactive+, VelaShape, MedSculpt, and MedContour are poised to dominate the cosmetic procedures market. High-intensity pulsed light is gaining popularity, and it is accepted widely as a non-ablative alternative to microdermabrasion, chemical peel, and laser resurfacing. Epidermal leveling is a relatively new procedure that offers benefits when combined with chemical peels and lasers. Among the existing dermal fillers, commercial fillers that mix hyaluronic acid and lidocaine reduce pain before and after the procedure. Other fillers such as polymethlymethacrylate (PMMA) have proven to be long-lasting injectable microimplants for subdermal augmentation. Despite leveraging superior micro/nano particle technologies in the existing dermal fillers, technical barriers in the form of increased cross-linking and slow body resorption remain as major issues for customer adoption.
Application Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Procedure Type:
- Invasive cosmetic procedures
- Non-invasive cosmetic procedures
- Aesthetic lasers
- Dermal/facial fillers
- Body contouring/fat reduction
Technologies
The following technologies are covered in this research:
For Fat Reduction/Body Contouring
- Monopolar capacitive RF energy
- Microcurrent stimulation therapy
- Nutational infrasonic liposculpture
- Radio frequency-assisted liposuction
- Water jet-assisted lipoplasty
- Cryolipolysis
- Ultrasound-based fat reduction
For Skin Care
- Advanced fluorescence technology
- Photopneumatics
- Fractional photothermolysis
- Meso-impulse therapy
For Dermal Fillers/Injectables
- Poly L-lactic acid
- Injection lipolysis
- Hyaluronic acid
- Collagen
- Hydroxylapatite
- Botox/dysport
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