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Hong Kong Tourism Report Q1 2011
Business Monitor International, Jan 2011, Pages: 59
Business Monitor International's Hong Kong Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hong Kong's tourism industry.
Strong Performance In 2010 The most recent available data from the Hong Kong Tourism Board (HKTB) show that a total of 29,434,487 people visited Hong Kong over the first 10 months of 2010, up by 23% year-on-year y-o-y. If replicated over the full year, this would indicate a total of 35.3mn people visiting the special administrative region (SAR), a figure slightly above our estimate of 34.8mn.
In its commentary for the October figures, the HKTB said the travel industry stepping up promotional offers to tie in with the celebrations of Halloween and the 2010 Hong Kong Wine and Dine Festival were factors that supported the robust growth in tourism arrival numbers over the month.
Hong Kong had already experienced a strong summer season, bolstered by the fact that the government introduced new measures under the Individual Visit Scheme (IVS) in Shenzhen, mainland China, which had made it easier for Shenzhen residents to visit the SAR, according to the HKTB. The board also said increased flight capacity from South and South East Asia (following improving economic conditions) and continued growth in flights to and from Taiwan were key driving factors.
BMI remains bullish about the outlook for inbound tourism to Hong Kong over our newly extended forecast period to 2015.
High-End Hotels To Boost Tourism Offering In 2010, a number of high-end hotels opened in Hong Kong. In January, Swire Hotels opened its 345- room EAST business hotel on Island East. In May, there was the soft opening for Chinachem’s L’Hotel Island South property, closely followed by Dorsett Hotel Management Services’ Cosmo Kowloon. Both properties are now fully open. L’Hotel Island South is a 432-room establishment (including 13 suites) on Wong Chuk Hang Road. The hotel has three restaurants/bars, conference and leisure facilities. The Cosmo Kowloon is a 285-room boutique hotel (including 20 suites) in the Tai Kok Tsui district. The property has extensive conference, dining and leisure facilities.
One new premium hotel opening planned for early 2011 is the Ritz-Carlton Hong Kong. This 312-room hotel will be on the 102nd to 118th floor of the International Commerce Centre and is scheduled to open in March. It will have boast six dining venues, extensive meeting and conference facilities (including a 705m2 ballroom) and an 860m2 ESPA facility.
BMI believes the opening of these premium brand hotels will do much to boost average room rates across Hong Kong and underlines the buoyant state of high-end tourism in the SAR at this time.
Also in early 2011, in what is believed to be a first for the global hospitality industry, Hong Kong’s Polytechnic University will open a five-star training hotel called Hotel Icon. The 28-storey hotel with 265 guest rooms will offer hospitality industry students the chance to experience ‘real-life’ situations in the running of a high-end hotel property and should do much to consolidate Hong Kong’s reputation as a provider of first-class tourism services. Hotel Icon will also serve as a research test bed for new ways of thinking in the industry, with three rooms set to be used as ‘prototype rooms’.
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