|
|
 |
|
Viewing report
|
|
|
|
Serbia Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2011, Pages: 39
The Serbia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Serbia's consumer electronics industry.
Serbia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast at around US$1.2bn in 2011. Serbian households were hit hard in the aftermath of the global financial crisis, and consumer demand has been slow to recover. BMI forecasts that lower prices of goods such as flat-screen TV sets, smartphones and notebooks will place pressure on revenues and margins.
A government negotiated thaw of an IMF-imposed freeze of public sector wages and pension benefits due for January 2011, instead of April 2011 originally should provide a boost to demand as pension benefit values and wage growth were negative in real terms in 2010. BMI forecasts that Serbian per capita consumer electronics spending will increase from US$123 in 2011 to US$161 by 2015.
Computers:
Computer hardware accounted for around43% of Serbia’s consumer electronics spending in 2009. Sales suffered a double-digit decline in 2009, but were expected to record single-digit growth in2010. With only around 40% of households having a computer according to government figures, computer hardware CAGR for the 2011-2015period is forecast at about 9%, driven by sales of notebooks. Meanwhile, government programmes such as recently announced EUR620,000 procurement of computers scheme for primary schools will support sales.
AV Devices:
AV devices accounted for around 36% of Serbia’s consumer electronics spending in 2009. The Serbian domestic AV device market is projected at US$410mn in 2010. Following a slowdown in 2009,a CAGR of 4.8% is projected for 2011-2015, due largely to growth in the digital TV set category. Serbia is now scheduled to complete its switchover to digital broadcasting by April 2012.
Mobile Handsets:
Mobile handset sales accounted for around 20% of Serbia’s consumer electronics spending in 2009. Serbia’s market handset sales are expected to grow at a CAGR of 6.9% to US$346mnin 2015, as sales in Serbia’s youthful market are increasingly dominated by replacement handsets, with a growing market for 3G models and smartphones. In 2011 the expected abolition of the10% mobile phone tax should provide a boost to the handset market
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
