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Training Market Report 2011
Key Note Publications Ltd, Jan 2011, Pages: 148
This report looks at the UK training market. This market has contracted and many companies operating in this sector have become weaker because of it. Unlike some other sectors of the UK economy in 2010, the training sector, or the learning and development sector — as many practitioners prefer to call it, has shown few signs of recovery from the economic downturn. Individuals and organisations affected by this include training companies, trainers, hotels and conference centres.
Several successful companies operating in the training market made a loss in 2009, whilst others ceased trading — this is symptomatic of conditions within the industry. There remain some companies that are weathering the market comparatively well, but the majority are experiencing falling revenues.
The authors estimate that the amount spent on off-the-job training by UK private and public sector employers was £19.39bn in the year to April 2010, which represents a 3.2% decrease on the year before. Most of this money is spent on internal training. The authors have estimated that UK employers spent around £2.5bn on external trainers in the year to April 2010, which represents a fall of about 17% on the value spent in the previous 12 months. The market for externally provided training is therefore relatively small.
The number of providers runs into thousands, and suppliers range from more traditional training companies to IT companies and professional associations. There are also thousands of small, often family-owned firms and sole practitioners. This report lists around 55 leading training firms and organisations.
As the training market contracts, price cutting has become more common; a number of high profile — and successful — companies are implementing price reductions of as much as 50% in 2010. Training companies are responding to the economic downturn in other ways such as reorganising and redefining their programmes, and in some instances by marketing fewer courses.
The corollary of these trends is that organisations are more often creating their own learning and development programmes, and are being more innovative and experimental. The take up of e-learning packages has also increased. The switch to greater in-house learning has been accompanied by more coaching and mentoring schemes. The other noticeable feature of the current market is that organisations are getting better at focusing their training — there are indications that the quality and relevance of training in 2010 has actually risen.
These trends are confirmed by the latest survey from the Chartered Institute of Personnel and Development (CIPD) into attitudes towards, and practices in, learning and development.
The author is forecasting a fall in the value of the private sector training market of around 2.5% in the year to April 2011. In the succeeding 12 months, to April 2012, the authors expect to see the market recover by 1.5%. These projections are informed by the backdrop of a slowly recovering economy.
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