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Mobile Messaging Futures 2011-2015
Portio Research, Jan 2011, Pages: 398
Messaging is still king. We want to be absolutely clear about this. Messaging still dominates non-voice revenues worldwide: the worldwide mobile messaging market was worth USD 179.2 billion in 2010, will pass USD 200 billion in 2011, and break USD 300 billion for the first time in 2014; annual revenue will hit USD 334.7 billion by end-2015.
Among mobile messaging services, SMS has consistently claimed the top spot. With its widespread reach to virtually all mobile subscribers, SMS has long been the most popular messaging service and has helped MNOs significantly offset the effect of falling voice revenues.
In 2010, worldwide SMS revenue stood at a staggering USD 114.6 billion and is forecast to grow to almost USD 127 billion by end-2011. Annual worldwide SMS traffic volumes rose to over 6.9 trillion at end-2010, and total SMS traffic is expected to break 8 trillion by end-2011.
With the changing dynamics of the mobile industry and growth trends therein, there are of course signs that one day SMS will no longer be the king of non-voice revenues and we envisage that the growth of worldwide SMS revenue will slow post-2011.
But SMS has seen legendary success. It has generated revenues for operators worldwide of approximately USD 585 billion since it was invented in the mid-1990s. According to our forecasts, we calculate that it is still set to earn those MNOs another USD 726 billion over the next five years, to year-end 2015. After this time, the future of SMS becomes less certain. For now, MNOs should focus on the fact that SMS will generate more than USD 1 trillion over the next seven years.
MMS, first launched with the unrealistically high expectations that it would mirror the success of SMS and hampered by technical problems and over-pricing during its early years, retained its status as the world’s second most popular messaging service in 2010 – generating USD 32.5 billion of revenue worldwide, a year-on-year increase of over 23 percent; some 249 billion MMS were generated in 2010, representing y-o-y growth of more than 47 percent. Hopefully this performance forever banishes the long-held industry misconception that MMS is a ‘failure’.
This exciting new market study looks at the worldwide mobile messaging market in eleven data-packed chapters:
- Introduction
- Worldwide Mobile Market
- Mobile Messaging Market
- SMS
- MMS
- Mobile E-mail
- Mobile IM
- Mobile Messaging Vendor Survey
- Messaging Vendor Profiles
- Summary and Conclusions
- Appendices (including full glossary of terms)
Mobile e-mail and mobile instant messaging (IM) are gaining popularity among subscribers. The initial growth of mobile e-mail was driven by the enterprise segment, but lately – with the upsurge in smartphone penetration, adoption of advanced networks providing high-speed Internet access, discounted and unlimited data plans, improved interoperability and newer messaging solutions – the consumer segment has also started gaining momentum, with the effect that the gap between enterprise and consumer segments’ shares of the total mobile e-mail user base is gradually shrinking.
By end-2010, there were 480.6 million users of mobile e-mail services worldwide, and this customer base will have nearly quadrupled come end-2015. Worldwide revenues from mobile e-mail surpassed USD 25 billion in 2010 and are projected to cross USD 82 billion by end-2015.
Our essential new research finds that the worldwide mobile IM user base stood at 311.2 million in 2010. With MNOs making conscious efforts to enhance the instant messaging experience through additional features to make IM services more attractive and popular among their subscribers, user levels will rise to 1.6 trillion over the next five years. Worldwide mobile IM revenue stood at USD 6.8 billion in 2010, representing year-on-year growth of 53 percent; annual MIM revenue is forecast to cross USD 31 billion by end-2015.
The expansive fifth edition in our hugely popular messaging series also contains analysis from our new survey of the worldwide mobile messaging solutions community, plus a BONUS 26-slide Executive Summary presentation. With essential insight and extensive worldwide, regional and country-level data over 398 pages, this is one of the most detailed and popular reports ever written on the worldwide mobile messaging market.
Further reasons to buy this research:
- Benefit from a complete review for each messaging technology in each region
- Explore and identify opportunities in this rapidly growing segment
- Examine regional mobile e-mail and mobile IM revenue and user penetration forecasts
- Familiarise yourself with the growing USD 210 billion messaging market in 2011
- Gain insight into P2P/A2P SMS Traffic breakouts
- Understand the factors influencing future SMS and MMS growth
- Reflect on responses and analysis from our brand new messaging vendors survey
- Digest commentary on the effects of changing markets; media consumption; unlimited bundles; and social networking
- Speed-read the bonus 26-slide executive summary presentation
Key features of this essential new market study:
- Understand the true value of the worldwide mobile messaging industry
- Review detailed growth forecasts to 2015 for SMS, MMS, mobile e-mail and mobile IM
- Study thorough analysis of the rapid growth still to come over the next 5 years
- Assess country level data and market sizing for 74 key messaging markets
- Read profiles of 48 leading mobile messaging solutions vendors
- Analyse the massive USD 115 billion that SMS made in 2010, and the USD 726 billion it will generate over the next five years
- Scrutinise comprehensive traffic and revenue growth forecasts for SMS and MMS
- Learn about the rapid development of mobile e-mail and mobile IM
- Essential insight and extensive worldwide, regional and country-level data
- Features an expansive Conclusions chapter, which includes commentary on the impact of Facebook, Twitter and other social networking communities
- All this and more in this must-have 398 page report
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